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Audience
The person who consumes a text, presentation, or any other form of media
Concession
A notice that a counterargument could be reasonable or even true
Connotation
Emotional meanings of a word that go beyond a dictionary definition
Context
Extra information (such as location and time period) which involves the text
Counterargument
An argument that is opposite to what the author is arguing
Ethos
A rhetorical appeal to character or ethics which involves credibility
Logos
A rhetorical appeal to logic involving statistics, facts, expert testimony, and more
Occasion
When and where something (a speech, a text, a piece) is formed, created, or heard
Pathos
A rhetorical appeal to emotion, which depends on the audiences values and beliefs
Persona
How a character appears to an audience
Polemic
A type of argument which features an aggressive style of debate and a belief that one argument is superior while the rest are incorrect
Propaganda
Ideas and beliefs that are spread in order to further a cause
Purpose
What the speaker or author hopes to achieve with their work
Refutation
When one denies that an argument is sound and valid
Rhetoric
Attempts to persuade the audience towards one’s purpose
Rhetorical Appeals
Methods that are used to persuade an audience towards one’s purpose. Three major rhetorical appeals include ethos, pathos, and logos
Rhetorical Triangle (Aristotelian Triangle)
A triangular diagram which explains the connection between speaker, audience, and subject
SOAPS (Subject, Occasion, Audence, Purpose, and Speaker)
A way to remember elements which make up a rhetorical situation. These include subject, occasion, audience, purpose, and speaker
Speaker
One who creates a work (text, speech, etc.)
Subject
A person, belief, topic, and more which a text is focused on
Text
Any work that can be consumed, comprehended, and investigated
Allusion
A brief reference to a person, place, event, or passage in a work of literature or the Bible assumed to be well-known and recognized
Analogy
Comparing two things, which are alike in several respects, for the purpose of explaining or clarifying some unfamiliar or difficult idea by showing how the idea is similar to some familiar one
Anaphora
The repetition of a word or phrase at the beginning of successive clauses
Anecdote
A short, entertaining account of some happening, frequently personal or biographical
Appeal to Authority
Citation of information from people recognized for their special knowledge or a subject for the purpose of strengthening a speaker’s or writer’s argument
Appeal to Emotion
Arguing based on one’s emotions or sentiments
Appeal to Ethics
Arguing based on one’s morals or sentiments
Appeal to Logic
Arguing based on reasoning and common sense
Appeal to Fear (emotional appeal)
Uses information likely to frighten the audience for the purpose of strengthening a speaker’s or writer’s argument
Appeal to Patriotism (emotional appeal)
Appeals to the audience’s love of country, persuading them to act by implying they are treasonous if they choose not to
Correction to Erroneous Views
Pointing out where another’s observations need modifications or corrections
Extended Metaphor
A lengthened metaphor which makes a series of parallel comparisons
Hypothetical Situation
A made up story used to make a point
Juxtaposition (opposites)
Two or more ideas, places, characters and their actions are placed side by side for the purpose of developing comparisons and contrast
Loaded Words
Use of emotional words likely to engage strong emotions in the audience
Parallelism (parallel structure)
Repetition of syntactic structure in a sentence
Paradox
A seemingly contradictory statement that may be nonetheless true
Repetition
Repeating words or phrases for emphasis when speaking or writing
Rhetorical Question
Asking a question of an audience where the answer is assumed to make a point
Tricolon (rule of three)
A rhetorical term for a series of three parallel words, phrases, or clauses