Branding test

Brand names are introduced into the entire marketplace at the same time. No testing is necessary

False

30 Percent of a product's retail price pays for packaging

design

A generic product costs more than a branded product because it's heavily advertised

False

Americans will not buy products with eco-friendly packaging if they must pay more

False

Which government body enforces the Nutrition Labeling and Education Act?

Food and Drug Administration (FDA)

Private brands are sold everywhere

even in competitors' stores

What largely determines a product's success or failure in the marketplace?

Consumer Reaction to the product

Once a product has a brand name

it never changes

The Tylenol poisoning of the 1980s occurred in which city?

False (It was in Chicago)

A star used by an oil company to identify their brand is called a

Brand Mark

Which federal agency requires health warnings on certain U.S. manufactured products?

U.S. Consumer Product Safety Commission (CPSC)

Successful brands rarely become global brands

False

Big Mac is an example of a

Brand Name

Disney is an example of a

Trade Name (Corporate Name)

Designing packaging for customer convenience reflects what goal?

Meeting Consumer Needs

Packaging batteries in larger packs reflects what packaging goal?

Theft Reduction

___ generate most sales for consumer product categories

National Brands

Switching from glass to plastic packaging serves what function?

Protecting Consumers

Brands that offer retailers high profit margins are

Private Distributor Brands

Tamper-resistant plastic packaging is called a

Blister Pack

A word

letter

This brand type promotes store loyalty

Private Distributor Brand

Snap

Crackle

Selling pancake mix and syrup together is called

Mixed Bundling

Which is not a reason branding is important?

Retailers will save money while branding

Bowl and Basket is a private brand from

ShopRite

Good and Gather is a private brand from

Target

A shirt tag showing wash instructions is a

Descriptive Label

BJ’s private brand is

Wellsley Farms

Walmart’s private brand is

Great Value

Tamperproof packaging supports which packaging function?

Theft Reduction

Eggs and meats must be sold with a

Grade

Which governing body regulates organic labeling?

Department of Agriculture (USDA)