MM Storytelling Final Exam

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10 Terms

1
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Types of leads- anecdotal leads

  • Most popular types of soft news leads

  • Short vignette or anecdote that is a reflection of larger story

  • Can help writers connect with readers personally

2
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Types of leads- Descriptive leads

  • Paint a picture by setting a scene or offering vivid detail

  • Make the reader feel they are in the story, experiencing and seeing it

3
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  • Types of leads- Quotation leads

  • Can shed light on an event or issue or serve as narrative devices

  • Quote must be engaging

  • These leads are often discouraged bc quotes are rarely strong enough to carry the start of the story and they are just boring

4
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Story Packaging: Information Architecture:

“Creating of systemic, structural, and orderly principles to make something work-the thoughtful making of either artifact, or idea, or policy that informs because it is clear”

5
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Story packaging: Presentation format considerations:

  • Each story form should be able to stand alone, yet compliment package

    • Each story form could cover one theme

6
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Story packaging: Presentation format considerations:

  • Embedded media

    • Text-based story- other story forms are embedded as sidebars

7
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  • Story packaging: Presentation format considerations:

  • Nonlinear Story tree

    • Interrelated “chunks” serving as discreet parts that work together

    • Navigation

      • Single screen to scroll

      • Separate pages

8
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  • Story packaging: Presentation format considerations:

  • Explorative Story packages:

    • Design-intensive, highly stylized

9
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Story packaging: Design types: 12 story formats that use the affordances of digital

  1. Short and vertical video

  2. Horizontal stories

  3. Long form scrollitelling

  4. Structured news

  5. Live blogs

  6. Listicles

  7. Newsletters and Briefings

  8. Timelines

  9. Bots and chat

  10. Personalized

  11. Data visualization

  12. VR and AR

10
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Story packaging: Digital Asset Management

  • Refers to annotation, tagging, cataloguing, storage, retrieval, and distribution of content.

  • Assets (story forms) need to be tagged with metadata

    • Description of, and keywords