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Market Economy
relies on the law of supply vs. demand
Determinants of Demand
factors that influence the quantity of a good or service that consumers are willing and able to buy at various prices and over a given period
Determinants of Demand
plays a crucial role in shaping the demand curve for a particular product
Determinants of Demand in a Market Economy
Price of good or service
Numbers of consumers in the marketplace
Income of consumers
Price of related goods and services
Consumer tastes, preferences, and expectations
Price of Good or Service
the most direct factor influencing demand
Price of Good or Service
as the price decreases, consumers are typically willing to buy more, and as the price increases, they tend to buy less
Number of Consumers
a larger population or an increase in the number of potential buyers usually leads to an increase in overall demand for goods and services
Income of Consumers
as income rises, the demand for goods tends to be affected
Price of Related Goods and Services
the prices of substitutes and complements impact demand
Substitute Goods
if the price of the good rises, consumers may shift to the other
Complement Goods
if the price of one complement falls, the demand for the other may rise
Consumer Tastes, Preferences, and Expectations
influenced by various factors such as advertising, trends, and cultural shifts
Consumer Tastes, Preferences, and Expectations
if a product becomes more fashionable or desirable, its demand may increase
Consumer Tastes, Preferences, and Expectations
if consumer expectations about future prices or changes in income can influence current demand