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Cost-benefit Principle
Consider the cost and benefits of the choice when evaluating a decision
Opportunity-cost Principle
Consider the alternative before making a choice
Marginal Principle
Think at the margin, asking wether a bit more or bit less of something would be an improvement
Interdependence Principle
Think about how other thing could affect my decision
Willingness to pay (WTP)
What is the most you would be willing to pay to obtain a benefit or to avoid a particular cost
Economic surplus (ES)
Total Benefits-Total Cost
Opportunity Cost
the true cost of something is the Next best alternative you must give up in order to get it
Frontier
Describe the most you can produce using ALL available resources
Production possibility frontier (PPF)
Shows the different sets of outputs that are attainable with your scarce resources

b→c
opportunity cost of more students means less meals per day
Marginal principle 2
it is easier to break things into a series of smaller, marginal, decisions
Diminishing Marginal Benefit (DMB)
MB will eventually begin to lose value as you take action.
(ex.) buying a second pizza after buying 1
Rational Rule (RR)
If something is worth doing, keep doing it until MB=MC or stop just before MC>MB
interdependencies
your own choices
other peoples choices
different markets
dependencies over time
Demand schedule
A table that indicates the quantity of a good or service that is demanded at each price
quantity demanded
the amount you are willing to buy at each price
ceteris paribus
Holding all other factors constant
MB>MC
Take action because we have economic surplus
MC=MB
Stop because we’ve used up our economic surplus
DMB 2
demand curve slopes down because buyers experience _____
Shift in demand curve
Income
Preference
Price of related goods
Expectation
Supply Schedule
A table that indicates the quantity of a good that would be supplied at each price
Quantity Supplied
How much of something do you expect to sell/supply at each price ceteris paribus
Individual Supply Curve
A graph of the quantity that a business plans to sell at each price
Perfect Competition
Perfectly competitive market: A market in which all firms sell identical goods
Diminishing marginal product of labor (D.M.P.o.L)
Hiring an extra worker helps sell goods faster. Hiring an extra worker also adds a salary that needs to be paid
Variable cost
Cost that vary with the quantity of a good
Fixed cost
cost that do not vary when you change the quantity produced
Market supply
the total amount of an item that producers in a market are planning to sell at each price
factors that shift the supply curve
Input prices/cost
productivity/technology
prices of related goods
Expectations
substitutes-in-production
when a company finds a new way to make the same product for cheaper
compliments-in-production
goods that are produces together
(ex.) peanut butter and peanut oil
Market
any place where sellers and buyers come together
Market Economy
When prices coordinate the decisions of buyers and sellers
equilibrium
The point on a demand graph where supply meets demand
Qd >Qs
Shortage
Qd <Qs
surplus
Shortage
When the price is below the equilibrium
Surplus
When the price is above the equilibrium
Demand increase
P* increases and Q* increases
Demand decreases
P* decreases and D* decreases
Supply increases
P* decreases Q* increases
Supply Decreases
P* increases Q* decreases
Supply increases but demand decreases
P* increase Q* ambiguous
Supply and demand increases
P* ambiguous and Q* ambiguous