Chapter 3 – Perception and Self-Concept

These flashcards cover key concepts related to perception and self-concept, including definitions, effects, and communication skills.

Perception

The process through which people organize and interpret sensory information.

Self-concept

An individual's perception of themselves that is shaped by attitudes, beliefs, and values.

Self-esteem

How we feel about ourselves.

Looking-glass self

The concept of forming our self-image through the views of others.

Self-fulfilling prophecy

Expectations that influence behavior and outcomes.

Primacy effect

The tendency to rely on first impressions.

Recency effect

The tendency to focus on the most recent information.

Halo effect

Allowing one positive trait to influence overall perception.

Availability bias

The tendency to use the most easily recalled information when making judgments.

Contrast effect

The unfair comparison of one person or thing to another.

Audience analysis

The process of understanding your audience's background, knowledge, expectations, and demographics.

Active listening skills

Skills that include reciprocity, honesty, respect, a nonjudgmental attitude, and providing feedback.