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economics
the study of how people make choices under scarcity
scarcity
not enough resources
human resources
physical and mental capabilities of people
interchangeable with capital
natural resources
natural resources like wood, plants, water
capital
equipment used to produce goods
physical capital: tools
financial capital: money
interchangeable with labor, can improve productivity
microeconomics
study how people and businesses make decisions
macroeconomics
studying the whole economy
economic model
simpler representation of an economic environment
tradeoff
giving up something to gain something else
opportunity cost
the value of the next best choice after the choice that was made
PACED decision model
problem
alternative
criteria
evaluate
decision
intended consequences
expected results
unintended consequences
unexpected outcomes of a choice
marginal decision
doing a little more/less of something
marginal analysis
making marginal decisions. only take an action if marginal/additional cost is less than additional benefit
market economy
individuals and groups decide what and how things are produced, and for whom they are produced
command economy
an economy in which production, investment, prices, and incomes are determined centrally by a government.
traditional economy
production is based on tradition
mixed economy
some government regulation to regulate businesses
criteria for economies
what to produce?
how to produce?
who will buy the product?
3 characteristics of a market system
market incentives (money/personal gain)
property ownership (people decide how to use their property)
voluntary market exchange (people buy/sell without coercion)
adam smith
'father of economics', wrote the wealth of nations
distribution
producer-wholesaler-store-customers
exogenous factors
factors that affect a business from the outside
factor demand
demand of physical capital that is a derived demand from the need to produce more
derived demand
demand dependent on the demand from something else
capital goods
goods used to make final goods that are sold to customers and businesses
determinants
factors other than price that affect supply and demand
law of supply
increase of price = increase of supply
law of demand
price increase = demand decrease
production function
a measure of output based on variable inputs
total product
total quantity produced for each level of labor
average product
also called labor productivity, total product divided by number of workers
marginal product
additional product produced
total productivity
total product divided by total inputs
short run
period of time where one factor of production while the amount of other factors vary
law of diminishing returns
adding more of one resource leads to a point where adding more will add less to the output
long run
period of time long enough for a company to adjust its outputs
microeconomics- when there are no fixed factors of production that change the output level
macroeconomics- when the general price level, wage rate, etc adjust to the state of the economy
households
maximize satisfaction
firms
maximize profit
utility
the fulfillment a person receives from using a service or good
consumer sovereignty
the power to decide what is bought
trade
a commercial exchange involving the sale/purchase of a good, service, or information
international exchange
the exchange of goods and services across international borders
voluntary exchange
when both parties willingly exchange a product for a value
imports
buying goods from other countries
exports
selling goods to other countries
trade deficit
more imports than exports
absolute advantage
the ability to produce something with less resources
comparative advantage
being able to produce something at a lower opportunity cost than other countries
specialization
producing items with a higher comparative advantage to the firm of producing it
sole proprietorship
unincorporated business owned by one person
don't need to be a us citizen
can report business profits on personal tax returns
no need for annual meetings
partnership
business owned jointly by 2+ people
can report profits and losses on tax returns
can distribute special payments
no annual meetings
c corporation
a regular corporation
limited liability
state level registration
business lifetime can be perpetual
may be owned by another business
may issue stock
owners can split profits and losses with the business for a lower tax rate
annual meetings required
s corporation
corporation that is taxed as a partnership
limited liability
state level registration
business lifetime can be perpetual
limited number of owners
owners must be us citizens
must be owned by individuals
can issue stocks
owners can report profits and losses on tax returns
annual meetings required
limited liability company
a cross between the limited liability of a corporation and taxation/operational features of a partnership
limited liability
state level registration
business lifetime can be perpetual
unlimited number of owners
may be owned by another business
cannot issue stock
owners can report profits and losses on tax returns
can distribute special payments
cooperative (co-op)
organization owned and operated by people who use its services
franchise
the use of a brand and a person who wants to use it in business
entrepreneur
competes with others and established businesses for profit according to the law of supply and demand
competition
producers struggle to get the consumers money, reduces inefficiency
niche
one small section of a market
perfect competition
many buyers and sellers, no barriers to entry, fierce competition, homogeneous product
monopolistic competition
many buyers and sellers
no entry barriers
small firm size
substitute products with different branding
fierce competition
oligopoly
many buyers, few sellers
only seller entry barriers
average firm size
homogeneous / differentiate product
high competition
monopoly
many buyers, one seller
seller entry barriers
large firm size
no substitute
highest market share
private enterprise
allows individuals to invest their capital to make a profit
swot analysis
strengths, weaknesses, opportunities, threats
accounting profit
the profit that doesn't take opportunity costs into account
average cost
total cost / revenue / profit to the number of outputs sold
cost
amount of money paid to get inputs for the production of a good/service
economic profit
the profit that accounts for opportunity costs (total revenue - manufacturing costs - opportunity costs)
marginal cost
cost of each additional unit of output
marginal revenue
revenue obtained from selling each additional output
sunk cost
cost that can't be recovered
profit
the difference between total revenue and total cost
revenue
total amount of money gotten from the sale of total quantity of goods produced
circular flow model
shows how resources, goods, etc move around an economy
injections
increases economic activity
investments from govt, exports, etc
leakage
non-consumption of income
savings, taxes, etc