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Communication gap
Type of service gap; refers to the difference between the actual service provided to customers and the service that the firm’s promotion program promises
Customer service
Human or mechanical activities firms undertake to help satisfy their customers needs and wants
delivery gap
Type of service gap; The difference between the firm’s serviced standards and the actual service it provides to customers
distributive fairness
Customer’s perception of the benefits they received compared with the cost that resulted from a service failure.
emotional support
Concern for other well-being and support of their decisions in a job setting
empowerment
Allowing employees to make decisions about how service is provided to customers.
heterogeneity
The differences between the marketing of products and services, the delivery of services is more variable
inseparable
A characteristic of service: it is produced and consumed at the same time; that is, service and consumption are inseparable
instrumental support
Providing the equipment or systems needed to perform a task in a job setting
intangible
Characteristic of a service meaning it cannot be touch or seen
knowledge gap
Type of service gap; reflects the difference between customers’ expectations and the firm’s perception of those expectations
perishable
A characteristic of service meaning that it cannot be stored for future use.
procedural fairness
Refers to customer’s perception of the fairness of the process used to resolve complaints about service
service
Any intangible offering that involves a performance that cannot be physically possessed; intangible customer benefits produced by people that cannot be separated from the producer
service gap
When a service fails to meet the expectations that customers have about how it should be delivered.
Service Gaps Model
A tool designed to encourage the systematic examination of all aspects of the service process and prescribe the steps needed to develop an optimal service strat.
Service quality
Customers perceptions of how well a service meets or exceeds their expectations
standards gap
Type of service gap; it pertains to the difference between the firm’s perceptions of customers’ expectations and the service standards it sets
voice-of-customer program
Ongoing marketing research system that collects customer inputs and integrates them into managerial decisions
zone of tolerance
Area between customer expectations regarding their desired service and the minimum level of acceptable service. Meaning the differences between what the customer really wants and what he will accept before going elsewhere.