Sports Marketing

Channel of Distribution

the route products take in getting from the producer to the consumer

Channel Members

the businesses that participate in transferring goods and services from the producer to the user

Direct Marketing

when producers sell directly to the ultimate customer

Indirect Marketing

when distribution takes place through channel members

Telemarketing

combines telephone sales with computer technology

Convenience Store

handle a variety of inexpensive, regularly purchased products

Department Store

a full-service type store that carries many types of products for the home, such as furniture, appliances, and clothing

Discount Store

they sell for less than the prices in which they may be sold in other types of stores because of the volume

Specialty Store

handle one category of products like shoes or jewelry

Supermarket

large store that's well stocked with a primary emphasis of food items

Factory Outlet

a combination of discount and specialty store owned by the manufacturer

Merchant Wholesaler

take legal title to goods and offer to credit to retailers

Cash and Carry Wholesaler

the buyers must pay cash and transport the product from the wholesaler”s business

Rack Jobber

furnish racks or displays, stock shelves, they price products, they fix displays, they also keep inventory records

Specialty Wholesaler

specialize in one or a few types of merchandise

Manufacturers Agent

a sales person given the privilege of selling a businesses product in a given geographic area

Administered Channel

when one organization takes leadership position to benefit all channel members

Channel Integration

when one business owns the organization at other levels of the channel

Distribution Planning

used by businesses to insure that all important factors are considered when deciding on appropriate distribution methods and procedures

Piggy Back Service

combines trucks and the railroad

Express Service

guarantees the sender the shipment will arrive before the designated time

Parcel Shipment

a shipment of a small package

Barcodes

product identification labels that contain unique set of vertical bars that can be read using computer scanning equipment

Warehouses

 buildings used to store large quantities of products until they can be sold

Distribution Center

a large building designed to accumulate and redistribute products efficiently