Module 2: Visual communication

decorative

visual added to aesthetic appeal or humor

representational

illustrate the apprearance of an object

organizational

show qualitative relationships among content

relational

summarize the quantitative relatioships

transformational

illustrate changes in time or over space

interpretive

make intangible phenomina visible and concrete

examples about decorative graphics

icons, symbols

examples about representational graphics

product mockups, architectural renderings

examples about organizational graphics

mind map, fishbone diagrams

examples about relational graphics

scatter plots, bubble charts

examples about transformational graphics

process diagram, timelines

examples about interpretive graphics

infographics, diagrams

Why is it often recommended that we minimize the use of decorative graphics?

because decorative graphics don’t improve learning and decorative graphics can distract the learners from the main content, we should use graphics that help learners to understand material presented

Give examples of scientific illustrations that portray the natural world directly

botanical Illustrations, zoological Illustrations

1. Give examples of scientific illustrations that portray different types of invisible phenomena 

atomic structure, climate models

atomic structure, climate models

Why is it possible to say that colored photographs of the universe/reconstruction of extinct species from fossil records are a type of interpretive (rather than representational) graphic?

because they go through an inference process before giving the answer such as colored photographs of the universe before I see that they were edited by the way adding colors and reconstructing extinct species from fossil records that we can’t see directly, we just predict them through fossil records

Amounts (or comparisons)

bar charts, column charts

Compositions (or proportions)

pie charts, treemap

Distributions

histograms, plot box

Relationships

line charts, bubble charts

Changes over time

line charts, area charts

What is sequential ?

 the range from light to dark typically in one or two (related) hues

What is sequential used for?

they often applied to convey increasing values for increasing darkness

What is diverging color?

have two sequential schemes that represent two extremes, often with a white or neutral color in the middle

What is diverging color used for?

used to show voting preference in a two-party political system

What is qualitative color?

are found when the intensity of the color is not of primary importance, but rather the objective is to use different and otherwise unrelated colors

What is qualitative color used for?

used  to convey qualitative group differences

What is the Mercator projection?

is a type of map projection that was developed by the Flemish geographer and Gerardus Mercator and it is a cylindrical map projection that suitable for navigation

1. What are the advantages & disadvantages of this method?

Preserve shapes and direction but distort sizes (particularly of countries near the poles)