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Main effect
Overall effects of 1 IV on the DV
Interaction effect
Effect of IV on the DV depends on levels of another IV
Moderation = interaction
Moderators
Moderators
Influence the relationship between 2 variables, change strength
What do moderators assess
They assess whether the 3rd variable changed relationship between IV and DV
Moderation answers...
When, where, and for whom does the phenomenon happen?
Goal of moderation
Understand contingencies, dependencies, or limits of speaking
Mediation answers...
How and why does the phenomenon happen?
Goal of meditation
Understand the processes of the phenomenon