Yr9 - The Language Of Advertising

text

a sequence of sentences in spoken, written, printed or electronic language

mode

the text type; the way in which the language is transmitted from person to person, e.g. written, spoken, or electronic

multimodal texts

texts that incorporate elements of audio, visual and/or animations along with written language (e.g. use of words and pictures, or varying use of typefaces in a variety of segments and formats)

field

the broader topic in which something is located

function

the purpose of something, beyond its structure

audience

the people reading the text, whether it is intended for them or not

slogan

a slogan may be temporary or permanent, they promote the campaign

tagline

a tagline is a more permanent form of a company motto, they promote the company

logos

LOGical appeal

pathos

appealing to emotions

ethos

ETHical reputation/qualities

culturally-conditioned

the culture or environment influences our actions in some way

ideology

attitudes, values and assumptions- the idea and manner of thinking which is characteristic of a group, social class or individual (e.g. a woman can do anything a man can)

critical judgements

when both sides of the argument are explored and understood, instead of forming a biased opinion

context

the circumstances, atmosphere, attitudes, and events surrounding a text- what goes WITH a text and NOT IN IT

context of production

when, where, why and who was text produced by, the effect of this and the function

context of reception

the time and societal standards that were in place when the text was recieved by the audience and their views on it

context of reception over time

How has the reception changed as society's values have shifted?