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Clarity
must be understood the first time it is read by its intended audience
Completeness
must contain all the necessary information for the audience to understand a situation and follow up on it
Conciseness
must be clear, be complete, but do so in as few words as necessary
accessibility
must be organized and tagged (heading, bullets, etc) to make information easy to find
correctness
must be free of grammatical and mechanical errors
accuracy
must be free of factual errors
The Writing Process
Determine the purpose of your document
Consider the audience
Brainstorm the content
Organize the Content
Determine the correct writing style
Write the first draft quickly, without stopping
revise in stages
1 Determine the Purpose
Focus on what the document is intended to accomplish
2 Consider the Audience
different audiences require different kinds of information/persuasion
3 Brainstorm the Content
Set down the info that your reader needs
4 Organize the Content
reorganize brainstormed info for proper flow
How to organize message
Summary, Context, Details, Next Step
5 Determine the Style
some situations require greater formality
6 Write the first draft quickly
Determine what you are going to write, in what order, and in what tone
7 Revise in Four Stages
Edit from large changes to small:
Substantive Editing
Stylistic Editing
Copy Editing
Proofreading
Substantive Editing
adjust and reorganize the content
stylistic editing
create proper style and tone, and ensure clarity and coherence
copy editing
edit for grammar, punctuation, and mechanics
proofreading
check the document for errors of formatting or expression
Technical Sentences
Subject
Clear, concrete verb/action item
edit sentence for conciseness
edit for clarity (no jargon or big words)
real subject
best when subject is topic of the sentence, subject is the main noun
meaningless starts
Avoid there sentence openers, avoid it sentence openers(unless clearly points to a specific referent in the preceding sentence)
Active Voice
‘I did it’ over ‘it was done by me’
Avoid Nominalizations
Nouns manufactured from verbs (give consideration/considered, had a discussion/discussed)
Edit for Conciseness
Delete Needless Prefaces
Sentences < 20 words, Paragraphs < 7 lines on average,
avoid weak verbs (my recommendation is vs I recommend)
Avoid Excessive prepositions (except for instead of with the exception of)
Make negatives positive
Delete needless qualifiers (I feel, it seems…)
Avoid Redundancy
terrible tragedy, several different, completely eliminate
Edit for Clarity
break up chains of nouns
use simple language
avoid jargon
Paragraph Strategies
Keep Paragraphs short, simple, and easy to understand
Use a topic sentence to orient the reader and enable scanning the text
Make paragraphs unified
Make paragraphs complete
Make paragraphs cohesive
Keep Paragraphs Short
sentences < 20 words on average
Every sentence express only single thought
paragraphs < 7 lines on average
every paragraph a simple idea
one sentence paragraphs are valid
Sentences are intended to…
persuade, inform, or instruct
topic sentences benefit
quicker comprehension of paragraph
easier to scan in the whole report
Unified paragraphs
topic sentences announce topic of paragraph
only topic-relevant info in the paragraph
complete paragraphs
topic sentences announce topic
puts all relevant info into paragraph
cohesive paragraphs
the way sentences link/work together
logical relationships are obvious
Strategies to achieve cohesion
Given-new repetition
Transition Words
Variegated Sentence Patterns
4 Grammatical Types of Sentences
Simple Sentences
Coordinated Sentences
Subordinated Sentences
Embedded Sentences
Simple sentences
provide no clue how the sentence relate to one another, choppy
Coordinated Sentences
combine sentences with coordinating conjunction (and, for, so, nor, yet, but, or)
use comma before
Subordinated Sentences
clause that cannot stand by itself as a sentence
usually introduced by subordinated conjunction (because, whereas, even though)
Embedded Sentences
sentence that has been turned into a phrase