QUIZ BUKAS

M A R K E T I N G

It is a societal process by which individuals and groups obtain what they

need and want through creating, offering, and freely exchanging products

and services of value with others

M A R K E T I N G M A N A G E M E N T

It is the art and science of choosing targets and getting,

keeping, and growing customers through creating,

delivering, and communicating superior customer value.

Exchange,

which is the core concept of marketing, is

the process of obtaining a desired product from

someone by offering something in return.

Transaction

is a trade of values between two or more

parties.

MARKET

Traditionally, a “___” was a physical place where buyers and sellers

gathered to buy and sell goods. Economists describe a market as a

collection of buyers and sellers who transact over a particular product

and product class.

marketplaces

is a physical store, such as a

store you shop in. It is also called as brick and

mortar store.

marketspaces

is a digital store, as when you

shop on the Internet. It is also called as click and

mortar store.

metamarket

is a cluster of complementary products and services closely related

in the minds of consumers but spread across a

diverse set of industries.

GOODS

are physical products that customers can buy and use.

SERVICES

are activities or benefits provided to customers to

satisfy their needs or wants.

EVENTS

____ are time-based activities or occasions that are

promoted to attract people and audiences.

EXPERIENCES

Memorable activities or feelings that customers

gain from interacting with a product, service, or place.

PERSONS

Individuals who are promoted or marketed to build

their image, reputation, or popularity.

PLACES

Locations or destinations promoted to attract visitors,

residents, businesses, or investors.

PROPERTIES

Real estate or ownership rights that can be bought,

sold, or rented.

ORGANIZATION

Groups or institutions that promote their brand,

mission, activities, or causes.

INFORMATION

Knowledge or content offered to educate, inform, or

help people make decisions.

IDEAS

are concepts, beliefs, messages, or causes that are

promoted to influence people's thoughts, attitudes, or behavior.