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social psychology
the scientific study of the way people's thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people
social influence
the effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, and behavior
fundamental attribution error
the tendency to overestimate the extent to which people's behavior is due to internal, dispositional factors and to underestimate the role of situational factors
behaviorism
a school of psychology maintaining that to understand human behavior, one need only consider the reinforcing properties of the environment
construal
the way in which people perceive, comprehend, and interpret the social world
Gestalt psychology
a school of psychology stressing the importance of studying the subjective way in which an object appears in people's minds rather than the objective, physical attributes of the object
self-esteem
people's evaluations of their own self-worth. the extent to which they view themselves as good, competent, and decent
social cognition
how people select, interpret, remember, and use social information to make judgements and decisions
hindsight bias
the tendency for people to exaggerate, after knowing that something occurred, how much they could have predicted it before it occured
observational method
the technique whereby a researcher observes people and systematically records measurements or impressions of their behavior
ethnography
the method by which researchers attempt to understand a group or culture by observing it from the inside, without imposing any preconceived notions
interjudge reliability
the level of agreement between two or more people who independently observe and code a set of data to ensure the observations are not distorted by the impressions of one individual
archival analysis
a form of observational method in which the researcher examines the accumulated documents of a culture (diaries, novels, newspapers, etc)
correlational method
the technique whereby two or more variables are systematically measured and the relationship between them is assessed
correlational coefficient
a statistical technique that assesses how well you can predict one variable from another (ex. how well you can predict someone's weight from their height)
surveys
research in which a representative sample of people are asked questions about their attitudes or behavior
random selection
a way of ensuring a survey is representative of a population by giving everyone an equal chance of being selected for the sample
experimental method
the method in which the researcher randomly assigns participants to groups and ensures conditions are all the same except for the independent variable
independent variable
the variable that's changed in an experiment
dependent variable
the variable a researcher measures to see if it's influenced by the independent variable
random assignment to condition
a process ensuring all participants have an equal chance of being put in any group in an experiment
probability level (p-value)
a number that tells the likelihood that an experiment's results happened by chance. Less than .05 is considered trustworthy
internal validity
controlling all extraneous variables to ensure nothing besides the independent variable is affecting the results
external validity
the extent to which the results of a study can be generalized to other situations and other people
psychological realism
how realistic an experiment is in recreating psychological processes that occur in everyday life
cover story
a description of a study given to participants, different from the actual intent of the study, meant to maintain psychological realism
field experiments
experiments conducted in natural settings rather than in a lab
basic dilemma of the social psychologist
the trade-off between internal and external validity in conducting research; it's very difficult to have an experiment high in both
replications
repeating a study, often with a different population or in a different setting
meta-analysis
a stat technique that averages the results of two or more studies to see if the effect of an independent variable is reliable
basic research
studies designed to find the best answer to the question of why people behave as they do and are conducted out of intellectual curiosity
applied research
studies designed to solve a particular social problem
cross-cultural research
research conducted with people of different cultures to see if certain psychological processes are culture-specific or not
evolutionary theory
Charles Darwin's theory that animals evolve from one another
natural selection
organisms with favorable traits tend to survive and reproduce to further those traits
evolutionary psychology
the attempt to explain social behavior in terms of genetic factors that have evolved over time according to natural selection
informed consent
agreement to participate in an experiment with the full knowledge of its nature
deception
misleading participants about the true purpose of a study
debriefing
explaining to participants the true purpose of a study after it is done
Institutional Review Board (IRB)
a group that reviews all psychological research before it is conducted to ensure it is ethical
automatic thinking
thinking that is nonconscious, unintentional, and effortless
schemas
mental structures people use to organize their knowledge about the social world around themes or subjects and that influence the info people notice and remember
accessibility
the extent to which schemas and concepts are at the forefront of someone's mind
priming
the process by which recent experiences increase the accessibility of a schema, trait, or concept
self-fulfilling prophecy
when people have an expectation about what another person is like, which influences how they act toward that person, in turn causing that person to behave consistently with the original expectation
judgemental heuristics
mental shortcuts people use to make judgements quickly
availability heuristic
a mental rule of thumb whereby people base a judgement on the ease with which they can bring something to mind
representativeness heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical case
base rate info
info about the frequency of members of different categories in the population
analytic thinking style
a type of thinking in which people focus on the properties of objects without considering their surrounding context (common in western cultures)
holistic thinking style
a type of thinking in which people focus on the overall context, or ways objects relate to one another. (common in east asian cultures)
controlled thinking
thinking that is conscious, intentional, voluntary, and effortful
counterfactual thinking
mentally changing some aspect of the past to imagine what might have been
overconfidence barrier
the fact that people often have too much confidence in the accuracy of their judgements