2.02 IDF Vocab

Elements and Principles of Design

Elements of Design

The tools used to achieve the principles of design

Line

The most basic element of design that connects two dots

Form

An element of design that has volume and shape

Shape

An element of design that lies within boundaries of a line

Space

The area of around or inside a form

Texture

An element of design that relates to how something feels or appears to feel

Pattern

The repetition of design in an orderly manner

Color

The most important element of design

Principles of design

Guidlines designers use to create good design using the elements of design

Balance

A principle of design where the elements are in equilibrium

Symetrical (Formal) Balance

Identical proportion and arrangement of objects on both sides of a center point

Asymetrical (Informal) Balance

Arrangement of different but equivalent objects on each side of a center point

Emphasis

A principle of design, that is the focal point

Rhythm

A principle of design where one element is replaced or altered to create visual movement

Scale

A principle of design where the size of objects must be in agreement with each other

Proportion

A principle of design of the ratio of an object to the part of the object

Golden Mean

proportions that are unequal ratios, are more pleasing than ratios that are equal

Variety

A principle of design where change is made to part of a design to keep a design from being boring

Unity

A principle of design where a common characteristic creates a feeling of cohesiveness

Harmony

The end result when the elements work together to create aesthetically pleasing design