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Prof Kucinsky @ pittt
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thinking (cognition)
mental activity that goes on in brain when a person is processing information
processing
includes organizing, understanding, and communicating information to others
attention
limited resource made up of a set of processes that control the flow of information through the nervous system
selective attention
selecting some sources of input for dedicated process
sustained attention
ability to maintain a state of alertness and focus for longer period of time
mental images
mental representations that stand for objects or events and have a picture-like quality
concepts
categories of linguistic information, images, ideas, or memories that are used to see relationships among different elements of experience. can be complex and abstract or concrete
prototype
the best example or representation of a concept, can be based on individual experience
example of prototype
Martin Luther King Jr may be a prototype for the category of civil disobedience or equity
natural concepts
created naturally through either direct or indirect experience e.g. our concept of snow
artificial concepts
defined by a specific set of characteristics e.g. properties of geometric shapes (squares, triangles, circles, etc)
part of brain associated with prototype theory
left hemisphere and visual cortex (holistic processing)
parts of brain associated with exemplars
right hemisphere, prefrontal cortex, and basil ganglia (analysis and decision making)
exemplar theory
we store many different individual examples (exemplars) of a category in our memory (ex. your neighbor's parrot or the penguins at the zoo)
schema
mental construct consisting of a collection of related concepts
what happens when a schema is activated?
we automatically make assumptions about the person, object, or situation
role schema
makes assumptions about how individuals in certain roles will behave
event schema (cognitive script)
set of routine or automatic behaviors that can vary across different cultures
why are event schemas difficult to change?
because they are automatic behaviors
trial and error
form of problem solving that continues to try different solutions until the problem is solved
algorithm
step-by-step problem solving formula
heuristic
general problem solving framework, ex shortcuts or rule of thumbs
working backwards
form of heuristic that begins by solving a problem by focusing on the end result first
sub-goaling
breaking large tasks into a series of smaller steps
when do people use heuristics?
string problem
you are in a room with two hanging cords and a table with a pair of pliers, a thumb tack, and a piece of paper. while holding onto one cord, you can't reach the other .how can you tie the two cords together?
string problem solution
Tie the pliers (or fold the paper around them) to the end of one cord so it becomes a small weight. Set that cord swinging like a pendulum. Walk to the other cord, hold it in one hand (or stand on the table if you need the reach), and wait. When the swinging cord comes back within reach, grab it and tie the two cords together.
Duncker's candle problem
you are in a room with a candle, a box of thumbtacks and some matches. How could you attach the candle to a corkboard wall without the wax dripping onto the floor?
Duncker's candle problem solution
Empty the box of thumbtacks.
Use the thumbtacks to tack the (now-empty) box to the corkboard so the box’s open side faces up like a little shelf. Place the candle inside the box and light it. The box catches any dripping wax, so nothing falls to the floor
functional fixedness
can only see objects being used in the way you are used to seeing them; can't see ways to use objects other than what they are designed for
Memory
Active system that receives information from the senses, puts it into usable form, organizes and stores it, and retrieves it later
Encoding
Mental operations that convert information into usable form in the brain’s storage systems; transforms perception/thought/feeling into memory
Storage
Holding on to information for some period of time
Retrieval
Bringing information from storage into conscious awareness to be used
Automatic Processing
Encoding of details like time, space, frequency, and meaning of words without conscious awareness (e.g., remembering when you last studied)
Effortful Processing
Encoding of details that takes time and effort, often requiring rehearsal (e.g., remembering what you studied, learning new skills)
Acoustic Encoding
Encoding of sounds
Visual Encoding
Encoding of images; concrete words (car, dog, book) easier to recall than abstract words (truth, value)
Semantic Encoding
Encoding of words and their meanings; most effective form; attaching meaning involves deeper processing and aids recall
Sensory Memory
First stage of memory; capacity = large, duration = very brief (0.5–4 sec)
Iconic Memory
Visual sensory memory; lasts about 0.5 sec
Echoic Memory
Auditory sensory memory; lasts 3–4 sec
Haptic Memory
Touch sensory memory; lasts < 1 sec
Sperling’s Iconic Memory Task (1960)
Showed people 9 letters briefly; could recall only 4–5 overall, but suggested all items briefly stored in sensory memory; memory decays rapidly with time delay
Short
Term Memory (STM)
Maintenance Rehearsal
Repeating information to hold in STM long enough to use
Elaborative Rehearsal
Encoding strategy using chunking, imagery, or making meaningful connections to move info into LTM
Long Term Memory (LTM)
capacity = large, duration = years, goal = store information for later retrieval
Memory Consolidation
Transfer of information from STM to LTM, often through rehearsal
shallow processing
physical and perceptual features are analyzed; the lines angles and contour of physical appearance (ex. of a car) are detected
intermediate processing
stimulus is recognized; the object is recognized (ex. as a car)
deep processing
semantic, meaningful, symbolic characteristics are used; associations connected with car are brought to mind ex. the car you want to buy or the fun you’ve had in your car
Retrieval cue
A stimulus that helps trigger the recall of information from long
Encoding specificity
The tendency for memory retrieval to be improved when the context or state during retrieval matches the context or state when the memory was formed.
Context
dependent learning
State
dependent learning
Recall
Retrieving information from long-term memory with very few external cues
Recognition
Matching a piece of information or a stimulus to a stored memory or fact.
Adaptive forgetting
The process of suppressing unneeded information, making it easier to remember relevant information.
Encoding failure
Failure to process information into memory, resulting in forgetting.
Curve of Forgetting
Ebbinghaus’s finding that memory recall drops sharply shortly after learning and then levels off.
Proactive interference
When older information interferes with the retrieval of newer information.
Retroactive interference
When newer information interferes with the retrieval of older information.
Memory trace
The physical change in the brain that occurs when a memory is formed.
Decay (Disuse)
The loss of memory over time due to the memory trace not being used.
context-dependent learning
the actual physical environment in which you learn information can later serve as a retrieval cue for that informtion
state-dependent learning
memories formed during a particular physiological or psychological state will be easier to recall while in a similar state
Learning
Any relatively permanent change in behavior brought about by experience or practice
Brain and Learning
When people learn anything, some part of their brain is physically changed to record what they have learned
Approaches to Learning
Behaviorism includes classical conditioning (association learning), operant conditioning (learning by consequence), and observational learning (modeling and mimicry)