6 : Evaluation of Communication Strategies

What do you call a tool designed for evaluating communication strategies with a linear framework?

AMEC’S INTEGRATED EVALUATION FRAMEWORK

The Communication Advocate Council posted a teaser poster for its Showkot event on its Facebook page and also displayed a “Missing” poster on its bulletin board. Which IEF stage best describes the situation above?

Outputs

The Social Media Manager of CACS reported that the teaser poster received over 100,000 engagements and hundreds of comments, fully achieving the tactic’s intended goal. Which IEF stage does this represent?

Out-takes

The AMEC Integrated Evaluation Framework uses a linear model. Meanwhile, __________ has a continuous circular model that allows the organization to learn throughout the evaluation

Evaluation Cycle

This stage of AMEC’s IEF assesses audience interest and opinions to strengthen strategic focus.

Insights

Which stage of the AMEC Integrated Evaluation Framework involves defining the resources needed, such as budget, staff, and technology?

Inputs

Which stage of the AMEC Integrated Evaluation Framework evaluates effects on broader organizational goals and the overall impact on the organization?

Impact

If the AMEC’s Integrated Evaluation Framework has a total of 6(six) connected stages, how many tailored stages does the GCS Evaluation Cycle have?

6 stages

What should be clear before creating a communication strategy?

Objective

What should you understand before choosing a message and channel?

Audience

What framework is used for setting clear objectives?

SMART

What do views primarily measure?

Reach

What is measured before implementing a strategy?

Baseline

What comes after “Evaluate” in the communication planning cycle?

Improve

What is the primary purpose of communication that aims to inform, persuade, or engage an audience?

Goals and Objectives

Which element includes clear, concise, and memorable points designed to resonate with the audience?

Key messages

What term refers to the specific platforms and methods used to deliver messages, such as social media or email?

Channels and Tactics

What tools are used to measure the success of communication efforts?

Metrics

Which type of communication involves face-to-face conversations, phone calls, and video conferencing?

Verbal Communication

What model explains how persuasive messages work to change a person’s attitude through two distinct routes based on the amount of thinking the receiver does?

Elaboration Likelihood Model