Design DNA Analysis Model (Culture-Product-User)

Vocabulary flashcards covering key terms from the Design DNA lecture notes and the Culture-Product-User analysis model.

Design DNA

A metaphor for the permanent, inherent values that make a design identifiable and unique.

Design DNA analysis model

A three-field framework (PRODUCT, CULTURE, USER) used to decode design characteristics and verbalize a brand's/collection's DNA.

PRODUCT field

One of the three fields; concerns the physical product and its symbolic-mental meaning.

CULTURE field

One of the three fields; refers to the sender—the culture behind the brand and its values.

USER field

One of the three fields; concerns how users interact with the product and experience its functional and emotional aspects.

Physical aspects

The concrete attributes of the product (function, shape, color, materials, decoration, construction, manufacture).

Symbolic-mental aspects

Non-physical meanings the product conveys through logos, statements, patterns, colors, textures, and other signals.

Function

The product's practical use or how it works.

Shape

The product's form and perceived geometry and its impact on perception.

Materials

What the product is made of and how those materials behave.

Tactility

The texture and surface feel of the product as experienced by touch.

Decoration

Elements added for design value that are not strictly necessary for function.

Construction

How joints, transitions, and assembly are made; the production technologies used.

Quality

Categories of quality: material quality, manufacturing quality, and functional quality; includes sustainability considerations.

Sustainability

Durability over time, repair options, upcycling, recyclability, and fostering responsible use.