Sampling

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Last updated 2:40 PM on 8/11/26
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4 Terms

1
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Sampling

The process of choosing a small group of people from a larger group

2
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Types of sampling

  • random

  • Systematic

  • Stratified

  • Quota

  • Snowball

  • Volunteer

3
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Benefits of sampling

  • unbiased

  • Allows for easy generalization so good for positivists

  • Can be quick and straightforward

  • Stratified can be highly representative because it mirrors the exact demographic split of society

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Disadvantages of sampling

  • can require up-to-date sampling frames

  • Systematic requires a highly technical frame

  • Stratified can be highly time consuming

  • Stratified requires deep background information

  • Quota can be prone to researcher bias