International and global strategies

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INTERNATIONAL STRATEGY

a business strategy used when a company enters or operates in foreign countries.

GLOBAL STRATEGY

a strategy where a company treats the world as one large market and tries to offer similar products, branding, and operations across different countries.

INTERNATIONAL AND GLOBAL STRATEGIES

are plans used by businesses when they operate or compete ,and succeed in foreign countries.

TO INCREASE SALES and profits

WHY DO BUSINESSES GO INTERNATIONAL?

International Strategy

Multi-domestic Strategy

Global Strategy

Transnational Strategy

FOUR MAJOR INTERNATIONAL BUSINESS STRATEGIES

International Strategy

the company transfers its products, skills, or knowledge from its home country to foreign markets.

Multi-domestic Strategy

the company adapts its products and marketing to each country, different countries may receive different products , flavors, advertisements, or business practices.

Global Strategy

the company uses a standardized approach across countries. Products and operations are kept relatively similar to reduce costs.

Transnational Strategy

this combines global efficiency with local responsiveness. The company tries to maintain a strong global system while also adapting to local markets when necessary.

International market entry strategies

are the ways a company enters and operates in a foreign market.

Exporting

LICENSING

FRANCHISING

JOINT VENTURE

STRATEGIC ALLIANCE

FOREIGN DIRECT INVESTMENT (FDI)

6 TYPES OF INTERNATIONAL MARKET ENTRY STRATEGIES

EXPORTING

SELLING PRODUCTS TO ANOTHER COUNTRY.

Licensing

ALLOWING ANOTHER COMPANY TO USE YOUR BRAND OR TECHNOLOGY,IN EXCHANGE FOR A FEE OR ROYALTY.

FRANCHISING

ALLOWING OTHERS TO USE YOUR BUSINESS MODEL AND BRAND.

JOINT VENTURE

TWO OR MORE COMPANIES FROM DIFFERENT COUNTRIES WORK TOGETHER AND SHARE OWNERSHIP OF A BUSINESS.

SRATEGIC ALLIANCE

TWO COMPANIES COOPERATE FOR A SPECIFIC PURPOSE WITHOUT NECESSARILY CREATING A NEW COMPANY.

FOREIGN DIRECT INVESTMENT (FDI)

INVESTING DIRECTLY IN A FOREIGN COUNTRY.