Module 7 (Media and Globalization)

Culture

• Unified style of human knowledge, beliefs, and behavior from which people learn, and the ability to communicate knowledge to the next generations.

• Its development has been mainly influenced by the media.

Media

Functions

• Means of communication used to transmit information to a large audience.

• A tool for the interaction of people from different cultures and races.

• Used to deliver and store information or content.

Oral Communication

• Language allowed humans to communicate and share information. Led to markets and trade routes.

The Printing Press

• The print allowed humans to communicate over a larger space and for longer duration.

• Allowed the continuous production, reproduction, and circulation of print materials.

Electronic Media

Includes the telegraph, telephone, radio, film, and television. The wide reach of these media continues to open up new perspectives in the economic, political, and cultural processes of globalization.

Digital Media

Covers the internet and mobile mass communication. Digitalized content is transmitted over the internet and computer networks.