sprint 5 vocab (last one😭)

Google Sites

a free, web-based platform for creating websites, particularly useful for internal team sites, project hubs, or public-facing websites

Drag-and-Drop Interface

allows users to interact with virtual objects by "grabbing" and moving them around the screen, typically with a mouse or touch input.

Embed

fix (an object) firmly and deeply in a surrounding mass

Widgets

a small application or tool that provides specific functionalities or information, often enhancing the user experience by giving quick access to features or real-time updates

Accessibility

ensuring that everyone, regardless of their abilities or disabilities, can access and use information, environments, and technology

Ad Placement

the specific location where an advertisement is displayed on a webpage, app, or other digital media platform

Ad Blocker

a piece of software designed to prevent advertisements from appearing on a web page

Geotargeting

a marketing strategy that delivers targeted content or advertisements to users based on their geographic location

Conversion Tracking Rate

a metric that measures how effectively an ad or campaign leads to desired actions, such as a purchase, sign-up, or download, expressed as a percentage

Ad format

the specific design and layout of an advertisement, determining how it appears and interacts with the audience

Landing Page

a standalone web page designed to guide visitors toward a specific action, like making a purchase, signing up for a newsletter, or downloading a resource

Ad retargeting

a digital marketing strategy where ads are displayed to website visitors who have previously engaged with a brand but didn't complete a desired action

Above the Fold

the portion of a webpage visible to a user without scrolling, typically the top half of the page on most devices