Module 3 Principles of Speech and Communications

Lessons 1-3 of module 3

Intercultural Communication

the field of study interested in the cultural norms of communication, cultural effects on the communication process, and how people from different cultures interact

Cultural norms

things within the communication process that differ from place to place

Cultural effects on the communication process

how communication is changed due to cultural beliefs

Cultural Communication defines

cultural communication styles

Culture

the way a particular group believes or behaves

Ethical Responsibilities of Intercultural Communication

Be respectful, understanding, and open

Steps to Adapting a Message

learn about the culture, figure out what part of the message needs changed, seek feedback from experts

Stereotype

a widely held but oversimplified representation of a group, person, image, or thing

Microaggressions

small, subtle things that indirectly or unintentionally discriminate against a group

Steps to fixing mistakes in intercultural communication

Apologize, promise to do better, follow through on the promise

Globalization

when a business operates on a global scale

The 1st step of navigating the globalized communication market

Be aware of and embrace cultural differences

The 2nd step of navigating the globalized communication market

Be open to learning

The 3rd step of navigating the globalized communication market

Find ways to learn about cultural differences

International Written Communication Practices

use gender-neutral language, avoid slang and idioms, be clear and concise, and double check your final draft

Impact of Culture on Marketing

the culture that creates a marketing campaign imparts their beliefs and values in it

Cultural Exportation

the process of spreading your culture's values to other cultures around you

The harm of Culture Exporting

Cultural Erosion

Cultural Erosion

when culture is exported and begins to override and erase customs a different culture has maintained for hundreds of years prior

Essentializing

Thinking someone only identifies with the core or essential values or behaviors of their culture

Steps to avoid essentializing

know the passive behaviors of a culture, adapt to how the other person acts, remember and respect cultural norms

Collectivist Culture

values the good of the group over the good of the individual

Individualistic Culture

values the good of the individual over the good of the group

Collectivist Organizations focus on

cooperation and teamwork

Individualistic Organizations focus on

competition

In collectivist cultures work is

divided equally among group members

In individualist cultures the goal is

to perform well as an individual and stand out when the group task is finished

Criticism in Collectivist cultures focuses on

building up the group in the future and how to better support the group

Criticism in Individualist cultures focuses on

feedback to improve personal performance

Groups that excel in any work environment take

the cooperative aspects of collectivists and the individual work ethic of individualists

Playing

teaches children how they're supposed to behave and communicate based on the type of play

Group work style can be directly related back to

how we learned to play, and whether it was more masculine or feminine

Feminine communication style

focuses on developing and maintaining relationships, supporting others, and working as a group

Masculine communication style

focuses on creating and maintaining rules, promotes self over a group, and establishing dominance in a group

communication style that lends itself to collectivist culture

Feminine Communication

communication style that lends itself to individualist culture

Masculine Communication