Ch3-5:Nonprofit Marketing Environment

Vocabulary flashcards covering the economic, political, legal, technological, and competitive environment of nonprofit marketing.

Primary Nonprofit Funding Sources

The three main sources of funding relied upon by nonprofit organizations: grants, special events, and individual donations.

Growth of U.S. Nonprofits

An increase from 600,000 nonprofits in the United States in 1995 to over 1.8 million today, representing a 300 percent increase.

2007 Recession Charitable Giving Impact

A reduction in overall American charitable giving by over 20 percent from pre-recession levels during the recession starting in December 2007.

Digital Recognition System

A donor acknowledgement method display, such as in a hospital front lobby, that lists donors of all sizes to foster pride and enthusiasm.

Planned Gifts

Bequests given to a nonprofit organization upon the death of the donor.

University of Colorado Planned Giving Success

A marketing effort that increased the profile of bequests through new information packets and event promotion, resulting in a 700 percent increase in bequests in the first year.

New York Proposed Tax Legislation

A proposed state law restricting the amount of charitable contributions that very wealthy individuals making over $10 million per year can deduct from their taxes.

American Red Cross AI Integration

The use of AI to evaluate social media data in real time and pinpoint regions requiring catastrophe help most immediately.

UNICEF AI Chatbots

AI tools used to interact with prospective contributors, answer common questions, assist with donations, and customize conversations based on user preferences.

Big Brothers Big Sisters of America 2013 Initiative

A Facebook campaign that reunited program participants with their childhood big brother or big sister, resulting in deepened engagement, loyalty, and volunteer retention.