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Agenda-setting Effect
The media's power to influence what issues people think are important by choosing what to cover.
Buckley v. Valeo
Supreme Court case ruling that campaign spending is protected speech but contributions can be limited.
Campaign Finance Rules
Laws governing how political campaigns can raise and spend money.
Challenger
A candidate running against a current officeholder.
Closed Primary
Primary election where only registered party members can vote.
Conservative
Political viewpoint generally favoring limited government, traditional values, and free markets.
Critique of Pluralist Theory
Criticism that some groups have more power than others, making the system unequal.
Electoral College
System where state electors, not the national popular vote, choose the president.
Electioneering
Campaign activities by interest groups to help elect or defeat candidates.
Free Media
News coverage candidates get without paying for it.
Free-rider Problem
When people benefit from group efforts without contributing to them.
Framing Effect
How the way media presents an issue shapes how people think about it.
Gerrymandering
Drawing district boundaries to give one party an unfair advantage.
GOTV (Get Out The Vote)
Organized efforts to increase voter turnout among supporters.
Grassroots Mobilization
Organizing regular citizens to influence government through collective action.
Groups Tending Democratic
Demographics that typically support the Democratic Party.
Groups Tending Republican
Demographics that typically support the Republican Party.
Ideology
A set of connected political beliefs and values that shape how someone thinks society should work.
Incumbency Advantage
Benefits sitting officeholders have in elections over challengers.
Inside Lobbying
Direct contact with government officials to influence policy.
Interest Group
Organization that tries to influence government policy without running candidates.
Learning Effect
How people gain political knowledge from consuming news media.
Liberal
Political viewpoint generally favoring government action to achieve equality and social progress.
Litigation
Using lawsuits and court action to achieve political goals.
Main Factors of Turnout
Key elements affecting voter turnout including education, age, income, election type, and ease of registration.
Media Bias
The tendency of news organizations to present information in ways that favor certain political views.
Mobilization
Efforts to get supporters actively involved in political activities.
Momentum (in elections)
The boost a candidate gets from early victories or positive press coverage.
News Content Determinants
Factors that shape news content, such as ownership and audience preferences.
Objective Journalism
Reporting that attempts to present facts without taking sides or showing personal opinions.
Open Primary
Primary election where voters can participate regardless of party registration.
Open Seat
An election where no incumbent is running.
Paid Media
Political advertising that campaigns pay for.
Party Identification
A person's psychological attachment to a political party.
Party Organizational Structure
The hierarchy of political parties from national committees down to local precincts.
Party Realignment
A major, lasting shift in which groups support which political parties.
Personal Characteristics Affecting Participation
Individual traits like age, education, wealth, and civic engagement that influence political activity.
Political Party
An organization that seeks to win elections and control government to implement its policies.
Political Socialization
How people develop their political beliefs and values through influences.
Popular Vote
The total number of votes cast by citizens nationwide.
Presidential General Election Strategy
Campaign's plan for winning electoral votes through targeting specific states and demographics.
Presidential Nomination Rules
Complex system of delegate allocation and primary/caucus scheduling that determines party nominees.
Priming
When media coverage of certain issues influences how people evaluate political leaders.
Proportional Representation
Electoral system where parties win seats in proportion to their share of votes.
Public Interest Groups vs Private Interest Groups
Groups representing broad public causes versus specific industry or economic interests.
Public Opinion Survey
A scientific method to measure what the public thinks about political issues.
Reapportionment
The redistribution of congressional seats among states based on population changes.
Recruitment
Process of parties finding and encouraging candidates to run for office.
Redistricting
The process of drawing new congressional and legislative district boundaries.
Single-member Districts
Electoral system where each district elects one representative by plurality vote.
Super PAC
Independent political committee that can raise unlimited money but can't coordinate with candidates.
Swing State
State where neither party has a clear majority, making it crucial in elections.
Trustworthiness of Surveys
The reliability and accuracy of public opinion polls based on their methodology.
Turnout Differences by Election Type
Voter participation varies significantly between presidential, midterm, state, and local elections.
Voter Choice Criteria
The main factors voters consider when choosing candidates.
Voter Registration
The process people must complete to become eligible to vote.
Voter Turnout
The percentage of eligible voters who actually vote in an election.
Winner-Take-All Rule
System where candidate with most votes gets all of a state's electoral votes.