Consumer Health and Advertising Techniques

20 vocabulary flashcards covering key consumer health definitions, product categories, label reading, and major advertising techniques discussed in the lecture notes.

Consumer Health

Field focused on decisions people make when purchasing and using products or services that affect their health.

Health Consumer

An individual who buys products that promote physical well-being and evaluates related health information.

Health Information

Any seen, read, or heard data that people need to make wise decisions about personal and community health.

Health Products

Substances, materials, or equipment manufactured for consumer purchase and used to treat, care for, or maintain health.

Cosmetic Products

Health care items intended primarily for external use on the body.

Skin Care Products

Over-the-counter items marketed to rejuvenate skin, though they typically provide only temporary relief from dryness.

Hair Care Products

Products designed for hair removal or maintenance, such as shaving preparations.

Oral Care Products

Items like toothpaste, mouthwashes, and gargles used to maintain oral hygiene.

Health Services

Activities, information, or work supplied to satisfy consumer health needs or wants.

Reading the Package Label

Evaluating a product’s name, type, quantity, ingredients, directions, precautions, and price before purchase.

Advertising

Practice of recommending or praising something to attract public attention and encourage purchase.

Emotional Appeal (Advertising)

Technique that targets consumer needs or fears to influence buying decisions.

Ideal Family / Ideal Kids (Advertising)

Strategy portraying happy, carefree families or children using the product to imply desirable outcomes.

Promotional Advertising

Approach that offers free products or giveaways to entice consumers.

Bandwagon Advertising

Method that persuades customers to join others who have already bought the product, suggesting they’ll be winners.

Facts and Statistics (Advertising)

Use of numbers, proofs, and real examples to demonstrate product effectiveness.

Unfinished Ads

Advertisements claiming a product works better without specifying how much better than competitors.

Weasel Words

Phrases that suggest superiority without explicitly stating it or providing evidence.

Endorsement

Advertising technique where celebrities promote a product to increase its appeal.

Complementing the Customers

Strategy employing flattering punch lines to make buyers feel appreciated and valued.