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ceteris paribus
Assumption that other relevant factors or variables are held constant.
scarcity
Problem of having too many wants but too few resources to achieve them all, necessitating tradeoffs and choices.
efficiency
how well resources are used and allocated
production efficiency
occurs when goods are produced at the lowest cost, or with as much output as possible with a given amount of resources
allocative efficiency
occurs when individuals who desire a product the most obtain those goods and services
parieto efficiency
occurs when society improves the well-being of as many individuals as possible without making anyone worse off.
equity
the fairness of various issues and policies
positive analysis
statements or questions based on the understanding of information or facts and can usually be verified by data and observations
normative analysis
statements or questions that involve ones opinions or societal beliefs on what should or should not take place
opportunity cost
the value of the next best alternative use of resources
invisible hand
the phenomenon that markets promote efficiency through incentives faced by individuals and firms as if they were guided by an all-powerful force
absolute advantage
the ability to create the best possible product at the lowest possible cost among all competing producers
comparative advantage
considers the relative benefits of various choices of products to be produced, factoring in the lost opportunities in the discarded options
planned/command
economy in which most of the productive resources are owned by the govt and most economic decisions are made by central govt
capital
includes all manufactured products that are used to produce other goods and services
interest
payment to owners of capital
rent
payment for use of land
wages
how labor is paid
labor
mental and physical talents of people
substitution effect
When the price of a good decreases, consumers will buy more of this good and less of alternative goods that are now relatively more expensive.
income effect
When the price of a good decreases, less money is spent on that good, freeing up money that can be used to buy more of all goods, including the good that has fallen in price.
horizontal summation
The process of adding the number of units of the product purchased or supplied at each price to determine market demand or supply.
determinants of demand
Nonprice factors that affect demand
substitute
Goods that can be interchangeable for another. When the price of one good rises, the demand for the other good increases, and vice versa.
complement
Goods that are typically consumed together. When the price of a good rises, the demand for the other good declines, and vice versa.
change in demand
Occurs when one or more of the determinants of demand changes, shown as a shift of the entire demand curve.
change in quantity demanded
Occurs when the price of the product changes, shown as a movement along an existing demand curve.
supply schedule
A table that shows the quantity of a good producers are willing and able to supply at each price.
determinants of supply
Nonprice factors that affect supply
change in supply
Occurs when one or more of the determinants of supply changes, depicted as a shift in the entire supply curve.
change in quantity supplied
Occurs when the price of the product changes, shown as a movement along an existing supply curve.
marshall
father of the modern theory of supply and demand
equilibrium
Market forces are in balance when the quantities demanded by consumers just equal the quantities supplied by producers.
equilibrium price
The value at which the quantity demanded is just equal to the quantity supplied.
equilibrium quantity
The value that corresponds to the equilibrium price, where the quantity demanded is just equal to the quantity supplied.
surplus
Occurs when the price is above market equilibrium and quantity supplied exceeds quantity demanded.
shortage
Occurs when the price is below market equilibrium and quantity demanded exceeds quantity supplied.
buyers market
when a surplus of goods exist and sellers cannot sell all the good they produce thus reduce prices to attract customers
sellers market
when there is a shortage in the market and producers have no difficulty selling all they produce at the market price
consumer surplus
the difference between a person’s willingness-to-pay and the price paid.
producer surplus
the difference between the price a seller receives and a person’s willingness-to-sell.
price ceiling
maximimum price for a good
price floor
minimum price for a good
total utility
The total satisfaction that a person receives from consuming a given amount of goods and/or services.
marginal utility
The additional satisfaction received from consuming one more unit of a given product or service.
law of diminishing marginal utility
As we consume more of a given product, the added satisfaction we get from consuming an additional unit declines.
utility-maximizing rule
Total utility is maximized where the marginal utility per dollar is equal for all products
behavioural economics
The study of how human psychology enters into economic behavior as a way to explain why individuals sometimes act in predictable ways counter to economic models.
sunk cost fallacy
Occurs when people make decisions based on how much was already spent rather than how the decision might affect their current well-being.
framing bias
Occurs when individuals are steered into making one decision over another or are convinced they are receiving a higher value for a product than what was paid for it.
altruism
Actions undertaken merely out of goodwill or generosity.
sunk cost fallacy, framing bias, overconfidence, overemphasizing present, altruism, warm glow bias, guilt
limitations of marginal utility
sole proprietorship
business owned by single person, easy to form and dissolve, but unlimited liability
general partner
take management of firm, have unlimited liability
corporation
firm with separate legal entity, owners not liable
satisficing
strategy of considering options available to you until you find one that meets or exceeds predefines threshold
marginal utility
change in total utility / change in quantity
transitivity
someone that prefers choice option x to y and y to z must prefer x to z.
total value
consumer surplus + expenditure
long run
period sufficient for a firm to adjust all factors of production, all factors are variable
total revenue
price x quantity
marginal revenue
change in revenue / change in quantity
profit
revenue - accounting and opportunity costs
limited partner
take no action in firm, only liable for money invested
total cost
FC + VC
economic cost
sum of explicit and implicit costs
explicit
costs paid directly to another economic entity, including wages, lease payments, taxes, and utilities.
implicit
opportunity cost of a firm’s resources used in the business. These costs are not directly paid to another entity.
accounting profit
calculated by subtracting only explicit costs
economic profit
calculated by subtracting both explicit and implicit costs.
normal profit
The rate of return necessary to keep investors satisfied in the business over the long run. It is equal to zero economic profit.
short run
period over which at least one factor of production is fixed, or cannot be changed
marginal product
change in output (Q) / change in labour (L)
average product
total output (Q) / total labour (L)
increasing marginal returns
A new worker hired adds more to total output than the previous worker hired, so that both average product and marginal product are rising.
diminishing marginal returns
An additional worker adds to total output, but at a diminishing rate.
overhead
Fixed costs
total cost
fixed costs + variable costs
sunk cost
A cost that has been paid and cannot be recovered; therefore, it should not enter into decision-making affecting the present or future.
marginal cost
change in total cost / change in output
MC
(change in fixed cost / change in output) + (change in variable cost / change in output)
average fixed cost
total fixed cost (TC) / output (Q)
average variable cost
total variable cost (VC) / output (Q)
average total cost
average fixed cost (AFC) + average variable cost (AVC)
fall
When the cost to produce another unit is less than the average of the previous units produced, average costs will ___
rise
when the cost to produce another unit exceeds the average cost for all previous output, average cost will ___
long run average total cost
This curve shows the lowest unit cost at which any particular output can be produced in the long run.
decrease
as firms output increases, LRATC tends to ___
constant returns to scale
As a firm’s output increases, its long-run average total cost is constant.
diseconomies of scale
As a firm’s output increases, its long-run average total cost increases.
economies of scale
As a firm’s output increases, its long-run average total cost decreases.
economies of scope
By producing a number of products that are interdependent, firms are able to produce and market these goods at lower costs.
perfect competition
An industry with many price-taking firms producing a homogeneous product, with no barriers to entry
monopolistic competition
An industry with many firms producing a differentiated product, with little to no barriers to entry
profit maximizing rule
says that firms maximize profit at an output where marginal revenue equals marginal cost.
increase
when MR > MC, firm should ___ production
decrease
when MR < MC, firm should ___ production
break even point
where price is equal to the minimum average total cost. At this price, firms earn a normal profit.
warm glow bias
consumers may make choices bc they are trying to influence how other people perceive them