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Marginal Product of Labor
^Change in quantity / ^Change in Labor
The Law of Diminishing Returns
When one variable input is increased while other inputs are fixed, the marginal product of the variable input will eventually decline.
Average Product
quantity / labor
Total Cost
Variable Cost + Fixed Cost
Variable Cost
Labor times Wage
Marginal Cost
(Change in Total Cost / Q) = (Change in Variable Cost / Q)
Average Variable Cost
VC / q
Average Fixed Cost
FC / q
Average Total Cost
TC / q
ATC = AVC + AFC
Long-Run Average Total Cost
Long‑run average total cost is the minimum average cost of producing any level of output when all inputs are variable
Typically, u-shaped
Formed by the lowest points of many short-run ATC curves
Economies of Scale
when long‑run average total cost falls as output increases.
(The more a company makes the cheaper it is to produce)
Diseconomies of Scale
Lon-run ATC rises as output increases
(The more a company makes the harder it is to produce)
Accounting Profit
Revenue - Explicit Costs
Economic Profit
Revenue - Explicit and Implicit Costs
Total Revenue
Price times Quantity
P x q
Perfect Competition Assumptions
Identical products
Many firms, no ability to change market price
No barriers to entry
Perfect Competition Characteristics
Price Takers (no pricing power)
MR= Change in R / change in q
Maximized when MR = MC
Perfect Competition is efficient
The Shutdown Rule
Shutdown in the short run if price is less than average variable cost
Long Run Adjustment
Increasing
Higher price
Higher costs
More output
Zero economic profit
Decreasing
Lower price
Lower cost
Much higher output
Zero economic profit
Constant Cost
supply curve horizontal,
expansion doesn’t affect costs
Zero economic profit
Output increases
Pure Monopoly
One firm with high barrier to entry
Causes: legal barriers, control of resources, network effects, natural monopoly
MR does not equal D
Deadweight loss, and inefficient in a static sense
First Degree Price Discrimination
Seller charges each consumer the max they are willing to pay
Second Degree Price Discrimination
A seller charges different prices based on the quantity or version of the product
Third Degree Price Discrimination
Charges different prices to different individuals based on their willingness to pay
Regulated Competitive Price (MC Pricing)
Government set price = to marginal cost
mimics perfect competition
Regulated Normal Profit Price (ATC Pricing)
Government sets prices = to ATC
So, firms earn zero economic profit
Antitrust Law
Promote competition and prevent firms from gaining or abusing monopoly power
Monopolistic Competition
Price searchers with low entry barriers
Differentiated products
Many firms
(EX. Fast Food)
Oligopolist Competition
Two Temptations
Collude to raise profit or compete to raise market share?