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Product Management
The strategic management of a product throughout its life cycle to maximize its value. Within the product lifecycle, there are many projects.
Understands customer and market needs
Guides product strategy and development
Continues beyond individual projects
Product Managers work closely with Project Managers to translate the product strategy and roadmap into actionable project plans.
Example (Izzy's Ice Cream):
The Izzy's mobile app is a product. Product management guides it over its entire life—deciding what customers need, prioritizing improvements, launching new features, and continually improving it.
Risk
An uncertain event or condition that, if it occurs, has a positive or negative effect on project objectives.
Negative risk = Threat
Positive risk = Opportunity
Has not happened yet
Example (Izzy's Ice Cream):
There's a chance the new freezers could arrive late, delaying opening day. It hasn't happened yet, so it's a risk.
Issue
A current problem or condition that is already affecting the project and requires attention.
Has already happened
Typically requires action or resolution
Example (Izzy's Ice Cream):
The freezers were supposed to arrive Monday but didn't. The project is now being affected, so it's an issue.
Risk Register
A repository where identified project risks and related information are recorded and tracked.
May include:
Threats and opportunities
Risk analysis
Planned responses
Risk owners
Example (Izzy's Ice Cream):
The possible late freezer delivery is documented in the risk register along with its probability, potential impact, owner, and planned response.
Issue Log
A document used to record and track project issues through resolution.
May include:
Issue description
Owner
Priority
Status and resolution
Example (Izzy's Ice Cream):
Once the freezer delivery is actually late, the problem is recorded in the issue log, assigned to someone for resolution, and tracked until resolved.
Leadership vs. Management
Management → focuses on the work
Plans, organizes, coordinates, and controls
Manages tasks, processes, and resources
Uses formal authority
Creates stability and order
Leadership → focuses on people
Sets direction and inspires
Motivates and empowers
Builds trust and collaboration
Influences rather than simply directs
Example (Izzy's Ice Cream):
The PM manages the renovation by tracking the schedule, budget, contractors, and work.
The PM leads when the opening falls behind schedule by bringing the team together, listening to concerns, building trust, and motivating everyone toward the shared goal.
Memory hook: Manage the work. Lead the people.
Laissez-Faire Leadership
A hands-off leadership style in which the team has significant freedom to make decisions.
Best with experienced, self-motivated teams
Leader provides minimal direction
Example (Izzy's Ice Cream):
The experienced architects and designers decide how to organize their work while the PM largely stays out of their way.
Servant Leadership
A leadership style focused on supporting and empowering the team so they can succeed.
Removes obstacles
Provides needed resources
Encourages team ownership
Common in Agile
Example (Izzy's Ice Cream):
The renovation team can't proceed because they're waiting for a city decision. Rather than directing the team's work, the PM works to remove the blocker so the team can keep moving.
PMP mindset: Especially in Agile, support, empower, and remove impediments.
Charismatic Leadership
A leadership style that inspires through the leader's personality, enthusiasm, and communication.
Distinction: Charismatic = inspired by the leader; Transformational = inspired by the vision.
Example (Izzy's Ice Cream):
After a difficult week, the PM gives an enthusiastic talk that reenergizes the team and builds excitement about opening Izzy's.
Transactional Leadership
A leadership style based on goals, rules, performance, and rewards.
Example (Izzy's Ice Cream):
The construction team receives a performance bonus for completing the renovation milestone ahead of schedule.
Memory hook: Performance → Reward
Transformational Leadership
A leadership style that motivates people through a shared vision and encourages growth, innovation, and change.
Distinction: Charismatic = inspired by the leader; Transformational = inspired by the vision.
Example (Izzy's Ice Cream):
Rather than focusing only on opening another store, the PM helps the team see that they're bringing a beloved community ice cream shop back to life, inspiring them around the larger purpose.
Memory hook: Inspire through vision.
Situational Leadership
A leadership approach in which the leader adapts their style to the situation and needs of the team.
Example (Izzy's Ice Cream):
The PM gives a new employee more coaching and direction, while giving an experienced contractor greater independence.
Memory hook: Different situation → different leadership style.