Types of Data
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8 Terms
What is quantitative data?
numerical data that can be statistically analysed and converted easily into a graphical format
What things produce quantitative data?
Experiment, structured observations correlations and closed/rating scale questions from questionnaire
what is a strength of quantitative data?
Easy to analyse statistically
what is a limitation of quantitative data?
Lack of representativeness as response is gained a narrow in their scope towards explaining complex human behaviour
What is qualitative data?
non-numerical language based data expressed in words
What things produce qualitative data?
collected through semistructured or structured interviews
what is a strength of qualitative data?
rich detail obtained by researcher which increases validity
what is a limitation of qualitative data?
subjective