Types of Data

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8 Terms

1
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What is quantitative data?

numerical data that can be statistically analysed and converted easily into a graphical format

2
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What things produce quantitative data?

Experiment, structured observations correlations and closed/rating scale questions from questionnaire

3
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what is a strength of quantitative data?

  • Easy to analyse statistically

4
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what is a limitation of quantitative data?

  • Lack of representativeness as response is gained a narrow in their scope towards explaining complex human behaviour

5
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What is qualitative data?

non-numerical language based data expressed in words

6
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What things produce qualitative data?

collected through semistructured or structured interviews

7
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what is a strength of qualitative data?

rich detail obtained by researcher which increases validity

8
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what is a limitation of qualitative data?

subjective