1. **Who** acts?
* Multinational organisations, trade unions, etc. (organisations that require
interest representation)
* Different organisations show differences in nationalities, religions, cultures,
education, ambitions, managerial styles, languages, expertise, money
(challenge for lobbyists)
2. **Why** do they act? (threats, opportunities)
* Grants, subsidies, change in law, getting a seat at a table, etc.
* Main goal: Increase in profit or power
3. **For what** specific purpose?
* It requires creativity to find a way how you get to your bulls eye (ultimate goal)
* It ́s good to have a Plan B in case the idea does not work out (as stakeholders might not act along)
4. **Who** are you engaging with? (crucial actors)
* Who are the stakeholders?
* What is their position and which issues do they face?
* Stakeholders ́ concerns and priorities change over time which is why timing is
significant (there might be an immense shift in who you engage with and how you engage with them 6 months later) – the arena you play in changes over time
5. **On what** should you lobby? (topics/issues)
* If you know what people ́s interests are, you may see that some interests
overlap and others do not
* You have to lobby in such a way that more interests of various parties come
together -> that ́s how you build strong coalitions (more power, more
resources)
6. **How** should you engage in lobby? (methods, techniques)
* Matter of supply and demand
* You need to know what someone needs cause if you know what this person
needs, you also know his weaknesses
* You need something to offer and make sure you can ask for something in
return, then you can build a strong coalition because you can depend on each
other
* You need to decide whether you engage in lobbying in a formal or informal
manner (informal might be more beneficial as it ́s not official)
* You need to decide whether you lobby directly (go to events, meeting etc. yourself) or indirectly (get someone else to go for you and test the waters,
7\. **Where**
e.g. consultants) \n should you engage in lobby activities?
* Find neutral grounds (not in their office, where they feel powerful and people listen)
* Make sure you can talk rather undisturbed and unobserved
* Choose the place based on budget
8. **When** should you engage in lobby activities? (time, agenda planning)
* Keep track of the process you are working on
* Lobbyists can interrupt the process (most effectively in the early stage)
* If you want to get something done, make sure you pinpoint where you are in
the process (make yourself a roadmap)
* You may want to get public attention (be careful)
9. **Results?** (ways to show what you have achieved)
* Goals and outcomes: look at the initial targets of an interest group, then you
compare them with the final outcomes
* **Chance of success:** the environment you were operating in already gave
limited chances of success -> whatever you wanted to achieve, it was going to be difficult. In other words, if you only make a small impact in an unfriendly arena, that can be seen as a win
* **Reputation:** You might not have achieved your overall goal but you have established a network. Let stakeholders you worked with rank your impact and show that you have made an impact
* **Backing at home:** Emphasize how your backing at home has increased. Gaining a lot of support and network because of your efforts is a success