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Diction
Why an author’s choice of words is effective for a situation
Denotation vs. Connotation
Denotation: A word’s primary or literal significance
Connotation: The vast range of other meanings that a word suggests
ex. Home and house have the same denotation, but home connotes intimacy and coziness, while house does not.
Determines which connotations may be appropriate for a word
Context
Syntax
The ordering of words in a sentence (sentence structure). Refers to the arrangement of words and phrases to achieve a desired effect in rhetorical strategies.
Imagery
When an author uses vivid or metaphorical language to create a mental image that helps readers visualize what's being described.
ex. Metaphor, simile, personification, onomatopoeia
Hyperbole
Overstatement or exaggeration. The use of figurative language that significantly exaggerates the facts for effect.
Understatement
Figurative language that presents the facts in a way that makes them appear much less significant than they really are. Often used for comic effect.
Symbolism
Uses a concrete object to represent an abstract idea.
Personification
Inanimate objects or concepts are given the thoughts, feelings, or actions of a human. Can enhance our emotional response because we usually attribute more emotional significance to other humans than to things or concepts.
Anthropomorphism
Occurs when non-human objects are given the physical shape of a human
ex. The legs of a table, the face of a clock, the arms of a tree
Circumlocution
Form of communication in which the speaker's meaning is not directly expressed but implied, often through metaphors or other forms of figurative language.
Euphemism
A word or phrase used to avoid employing an unpleasant or offensive term.
Paradox
Contains two elements which cannot both be true at the same time
ex. The Cretan Liar Paradox, attributed to a 6th-century BCS philosopher from Crete, stating that, “All Cretans are liars.”
Rhetorical Question
A question with an obvious answer. Attempts to prove something without actually presenting an argument, and is sometimes used as a form of irony.
Irony
A figure of speech in which words are used to convey the opposite of their literal meaning.
Verbal Irony
Stating something but meaning the opposite of what is stated. The audience can anticipate the dialogue or specific language used in a text, and the author may use a common saying, situation, or emotional experience to build up the audience’s expectation. Sarcasm is a type of verbal irony.
Situational Irony
A circumstance or situation that runs contrary to what was expected.
ex. Suppose you live in Seattle during the rainy season and plan a vacation to sunny Phoenix. While you are in Phoenix, it rains every day there, but it is sunny the entire week in Seattle.
Dramatic Irony
Ocurs when the audience knows something that the characters do not, creating suspense or tension.
Satire
A social or political criticism that relies heavily on irony, sarcasm, and often humor.
Something is portrayed in a way that’s deliberately distorted to achieve comic effect. Often, an author’s attempt to critique what is being mocked.
ex. Jonathan Swift's "A Modest Proposal”
Parody
Imitation for comic effect
eg. Spoof movies that imitate a genre
Lampoon
Sharp ridicule of the behavior or character of a person or institution
eg. Political attacks using inflammatory language and ridicule
Caricature
A ludicrous exaggeration of the defects of persons or things
eg. Political cartoons that exaggerate a politician's features
Style
The general manner of expression used in a text.
ex. Pedantic, scientific, emotive
Tone
The speaker’s attitude toward the subject.
ex. Optimistic, ironic, playful
Mood
How the text makes the audience feel.
ex. Stressed, anxious, defensive
Rhetorical Appeals
Ethos, Pathos, Logos
Ethos (Appeal to Ethics)
Establishes credibility, authority, or morality
ex. citing expertise or shared ethical values
Pathos (Appeal to Emotion)
Evokes emotion
ex. anecdotes, imagery, charged language
Logos (Appeal to Logic)
Emphasizes logical reasoning
ex. statistics, facts, clear arguments
Analogy
A comparison between two things based on their structure
ex. "The movie was a roller coaster of emotions"