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qualitative research methods
wide variation in specific designs
wide variations in specific analysis
common methods of data collection
qualitative observation
qualitative interviews
qualitative document analysis
texts, pictures, media, etc
qualitative observation
researcher observes and takes field notes on the activities and behaviours of individuals at a research site
notes are interpretive and reflexive
unstructured or semi structured
researcher’s role on a continuum:
complete observer: uninvolved and unknown
observer as participant: ‘un’-involved and known (be as neutral as possible)
participant as observer: involved and known
complete participant: involved and known
Strengths
researcher is closer to experiences of participant
provides context to processes, experiences
allows exploration of topics that participants are unaware of or uncomfortable speaking about
Limitations
introducing ‘researcher’ changes dynamic
ethics of observing private activities
reliant on researcher’s perspective
varying skill levels
don’t know internal experiences
Qualitative interviews
researcher speaks with and records a conversation with participants
variation in question structure
structured interview: fully predetermined, set order, often closed-ended for easier comparison
semi structured interview: set of open-ended main questions in a flexible order with opportunity for follow up
unstructured interview: 1-2 very open-ended questions, followed by open conversation
variation in interview structure
one on one vs dyadic vs focus group
in person vs remote
inclusion of prompts or activities
strengths
insight on internal experiences/perspectives
opportunities for elaboration and nuance
may approach challenging topics
limitations
performed out of context
current perspectives on past events
power dynamics of conversation
abilities for verbal communication
realist ontology
ie. more positivist, quantitative
one objective reality, independent of me
reality can be understood through observation
research methods aim to uncover that reality
good research is valid and reliable
relativist ontology
ie. more interpretivist, qualitative
multiple subjective realities, unique to each person
reality is constructed through experience, perceptions, and interpretations
research methods aim to represent others’ realities
validity and reliability don’t apply, so what does good research look like?
8 big-tent criteria for excellent qualitative research
worthy topic
relevant, timely, significant, interesting, evocative
rich rigour
sincerity
credibility
resonance
significant contribution
theoretical: extends, builds, or critiques disciplinary knowledge
heuristic: moves people to explore, research, or act in that area
practical: produces knowledge that is useful, empowering, or liberating
methodological: engaging methodology in new, creative, or insightful way
ethical
care in how the research is conducted, situated in context, positioned, and presented
meaningful coherence
achieve stated purpose, use methods in line with paradigms, connect with literature
Richness
while quantitative research values precision, high quality qualitative research is marked by rich complexity and abundance
Rigour
face validity in qualitative research: does a study appear to be reasonable and appropriate?
researchers should evidence their due diligence:
are there enough data to support significant claims?
did the researcher spend enough time to gather interesting and significant data?
is the context or sample appropriate given the goals of the study?
did the researcher use appropriate procedures of data collection and analysis?
sincerity
means that research is marked by honesty and transparency about the researcher’s biases, goals, and foibles as well as how these played a role in the methods, joys, and mistakes of the research
Self Reflexivity
honesty and authenticity with one’s self, one’s research, and one’s audience
examination of one’s biases, motivations, knowledge in relation to study design, conduct, and analysis
Transparency
honesty about the research process
good researchers leave an “audit trail” of notes on study procedures, decisions, mistakes
credibility
thick description
good research will show, rather than tell, the participants perspectives
crystallization & triangulation
alignment between multiple researchers, data sources, methods, or theoretical lenses
multivocality
lean into conflicting or contrasting opinions by presenting a variety of viewpoints on a topic
member reflections
seeking input from participants on processes and results of the analysis
resonance
aesthetic merit
text is presented in an evocative way, which allows the reader to connect with it
transferability and naturalistic generalization
qualitative research is not statistically generalizable… but that is not a limitation
qualitative paradigms do not assume their samples are representative of a population
transferability is achieved when readers feel as though the story of the research overlaps with their own situation and they intuitively transfer the research to their own actions
though the process of naturalistic generalizations, readers make choices based on their own intuitive understanding of the scene, rather than feeling as though the research report is instructing them what to do
thematic analysis
common and simple form of qualitative analysis
applicable across many designs
contains components of more complex approaches
Braun & Clarke’s (2006) 6-phase model
familiarize yourself with the data
gererate initial codes
develop initial themes
review and refine themes
define and name themes
produce the report
phase 1-2: familiarization & coding
familiarization
process of immersing yourself in the data
listening and re-listening; reading and re-reading
making general notes about data as information
if data is in audio, transcribe it to text format
check for ‘accuracy,’ use transcription as familiarization
coding
code = something of interest for research question
word, sentence, paragraph
text can be tagged once, multiple times, or not at all
can create new, re-use, combine, or split
phases 3-5: theme construction
theme development
organize codes into ‘candidate’ themes
clustering codes into higher'-level patterns
Theme refinement
review and revise candidate themes
should ‘say something important’ about the data
theme naming & defining
label and define each theme
overarching themes: organizing idea
main themes: meaning of central concept
sub themes: patterns within themes
Phase 6: writing up
integral part of the entire analytic process
note taking, revisions, definitions, etc
balance between (a) presenting data extracts and (b) providing analytic commentary
aim for 50/50, but depends on space, aim of paper, and research tradition