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Business
entities involved in transforming resources to products or
services, offering it to customers, in order to address their
needs, profitably
• Financial Management
• Production Management
• Marketing Management
• Personnel Management
Functional Areas of Business
Financial Management
• Acquisition, management & financing resources
• Primarily concerned with investment and financing decisions
Capital budgeting process
• Example of investment decision-making process
• Important financial policy area of concern of businesses
• A top-level concern because it involves allocation of funds
• Involves the
identification and prioritization of various capital
expenditure proposals given specific acceptance criteria.
Critical Steps in Capital budgeting process
Production Management
• Covers production planning, production process, and quality control
• Ex: Production quantity, layout, processes, transportation, queuing
Routing
determines the operations to be performed and their
sequence (Production planning and control)
Loading
function of assigning work to a machine or department (Production planning and control)
Scheduling
determines the time at which each operation is to take
place (Production planning and control)
Dispatching
authorizes the actual start of operations (Production planning and control)
Expediting
monitors the execution of plans (Production planning and control)
Quality control
process of ensuring that products meet quality
specifications
Wage incentive systems
involve the determination of bonuses for meeting or exceeding production targets, the basis for payment of compensation and the penalties for poor performance, e.g. defective or rejected outputs.
Analyzing marketing opportunities
deals with components of different marketing system e.g. competitors,
suppliers and buyers
Planning marketing programs
an operating plan that focuses on the product mix, prices, promotions and channels of distribution with a timetable for each activity
Formulating product strategies
product development, product phase-out, product planned obsolescence
Administration of marketing program
evaluation of product performance, performance of marketing sales and personnel, determination of bonuses if targets are met or exceeded
Personnel Management
• Attracting, developing, maintaining human resource
• Administration of employee benefits
• Recruitment process
• Performance evaluation of employees
• Orientation of new employees on company policies, personnel
policies, company history
• Maintenance of personnel records
Other business management functions
• Purchasing
• Public relations - Financial, consumer, crisis, industry, government
• Research and development
Public relations
Financial, consumer, crisis, industry, government