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Unstructured Interview
Interview guided by topics instead of fixed questions.
Focus Groups
Group interview (5–8 people), moderated by a trained researcher.
Naturalistic Observation
Observing behaviour in real-world settings without manipulating variables.
Covert Observation
Observation where participants are unaware they are being studied.
Overt Observation
Observation where participants know and consent to being studied.
Participant Observation
The researcher joins the group being studied to gain deeper understanding.
Non-Participant Observation
The researcher remains separate to observe without involvement.
A Priori Coding
Predefined categories are used to organise and analyse data.
Emergent Coding
Categories are developed after observing patterns in the collected data.
Event Sampling
Records data only when specific behaviours occur.
Point Sampling
Records data by observing each individual in turn.
Time Sampling
Records data at regular, pre-set time intervals.
Case Study
An in-depth investigation of a single person, group, or situation.
Representational Generalisation
Applying case study findings to individuals with similar characteristics.
Inferential Generalisation
Applying case study findings to a broader population.
Theoretical Generalisation
Using findings from a study to develop or support a theory.
Data Triangulation
Using different sources of data to increase credibility.
Method Triangulation
Combining qualitative and quantitative methods in one study.
Researcher Triangulation
Involving multiple researchers to reduce bias.
Member Checking
Allowing participants to verify and correct the research data.
Acquiescence Bias
The tendency of participants to agree with questions regardless of their opinion.
Ascertainment Bias
When some individuals are more likely to be selected for the sample than others.
Participant Bias
Changes in behaviour due to participants knowing they are being observed.
Inter-Coder Reliability
The consistency of data interpretation between different researchers.