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Stimulus energy
receptors detect info from environment. Electrochemical energy is transmitted to parts of brain where mental representations of world are generated.
Stimulus
Anything that influences organism. Stimuli interacts w/ body via sensory receptors. (sensory info)
Sensory organs
specialized organs in body containing sensory neurons functioning as sensory receptors.
Sensory receptors
specialized cells in body that detect sensory info.
Sensation
specialised receptors in sense organs detect & respond to stimulus energy that stimulates them via conversion of sensory info to electrochemical energy, then transmission of it occurs to specialized parts of brain.
Reception
stimulus energy is received by sense organs/receptors of body
Transduction
receptor cells convert stimulus energy into electrochemical energy. Brain is unable to process sensory info so conversion into electrochemical must occur
Transmission
receptor cells send nerve impulses (electrochemical energy) to primary sensory cortex/brain for interpreting as perception begins.
Perception
giving meaning to sensory info, resulting in personal interpretation. Proceeds once electrochemical energy reaches brain where info is subsequently selected, organized & interpreted. It is active process allowing us to adapt to enviroment & everyday life.
Selection
crucial features of info are selected for further processing; insignificant content is disregarded. Happens as brain cannot process all extensive info it receives.
Organisation
selected info is categorized allowing for arrangement of meaningful patterns. Categories differ between individuals due to past experiences.
Interpretation
meanings are assigned to groups of patterns & mental representations are now available.
Attention
mental capacity to concentrate on specific stimulus while ignoring other stimuli. Can be voluntary & involuntary.
Memory
cognitive function where info & past experiences are actively processed, stored & retrieved.
Selective attention
concentrating on chosen stimuli while disregarding others. We cannot give full attention to all stimuli at same time, so we have to select what we attend to.
Divided attention
ability to concentrate on two or more stimuli simultaneously.
Selective Attention Example: Driving in Traffic
Driver focuses on road & surrounding vehicles while ignoring distractions like billboards/conversations in car.
Selective Attention Example: Studying w/ Music
Individual ignores background music or ambient noise, concentrating solely on work.
Selective Attention Example: Spotting Friend in Crowd
Person selectively looks for friend, filtering out other people & distractions.
Divided Attention Example: Cooking While Watching TV
Person prepares meal while also watching TV show, dividing attention between both tasks.
Divided Attention Example: Walking & Texting
Someone walks through crowded area while texting, paying attention to both phone & surroundings.
Divided Attention Example: Waiter Taking Multiple Orders
Waiter listens to & remembers several customers’ orders while navigating busy restaurant environment.
Cocktail Party Effect (Cherry, 1953)
an individual's ability to perceive multiple simultaneous conversations through divided attention while also being able to selectively focus on one conversation, filtering out rest.
Experiment One
Examined participants' ability to process two simultaneous spoken messages w/out headphones. Listened to single tape containing two different speeches, instructed to repeat one speech verbatim (shadowing). Could replay tape multiple times but couldn’t take notes. Researchers recorded correctly identified words & phrases. Despite finding task challenging—some replaying up to 20 times—participants succeeded in separating speeches.
Experiment Two
Investigated auditory attention using headphones, w/ different speeches played in each ear. Participants repeated one speech aloud while listening (shadowing). Managed w/ slight delays but recalling meaning was more difficult. Failed to describe unattended speech, (what was played in other ear).
Overview of Experiment
Aim: explore how individuals selectively attend to & process auditory info in situation w/ competing messages. Sample: Adult participants w/ normal hearing abilities & no known auditory impairments. IV: Content of auditory speeches. (context, characteristics). DV: Participant ability to selectively attend to & recall specific details from one message while ignoring other. Includes recall accuracy & reaction time.
Conclusions of Cocktail Party Experiment
Demonstrates mechanisms for processing sensory info & selecting relevant details. Demonstrates ability to allocate (selective) attention. Highlighted divided attention in noisy environments & selective attention in focusing on single conversation while disregarding others.
Comparison of sensation and perception
Sensation is a physical process that occurs through the senses (1) while perception is a psychological process that occurs in the brain
(1).
Sensation is a passive process (1) while perception is an active process (1)
• Sensation is the same for all individuals (1) while perception is different (1)
Sensory Register
Receives sensory info from environment. Enables perceptual continuity for world around us.
When we direct attention to info in SR, it transfers to STM where we become consciously aware of it.SR holds info for short time after stimulus disappears, allowing trace of it to remain in memory briefly.Allows individuals to recall detail about stimulus immediately following its presentation.
STM
Temporary memory store for info received from SR & LTM.
Receives info from SR & transfers to & from LTM. Maintains info in conscious awareness for immediate use.
Long Term Memory (LTM) Duration
Unlimited, Relatively permanent, some info be lost over time
Long Term Memory (LTM)
Tends to be more important/personal info (sematic) Receiving info from LTM involves bringing info back into STM/conscious awareness (retrieval).
Info storage for re-access & use later.
Working Memory Model (Baddeley & Hitch)
described STM as a complex, active, dynamic store that simultaneously holds multiple pieces of info while they are being manipulated.