Design

Field research

• Used to observe and how participants interact with a product in its intended environment

• No instructions provided

• Tester cannot talk

User observation

• Gives people in target market an outcome to achieve with an product

• No instructions or questions asked

• Laboratory setting

User trial

• Tester gives specific set of instructions to target marked and asks them to use the product

• Any difficulties that are noticed are written down

• Might ask questions before or after testing laboratory

Performance test

• Quantitative data is collected

• Testing laboratory

• Tester might check toughness, tensile, strength or a measurement like size weight, etc.

Expert appraisal

• When opinions and views from a person are sought from a person with specific knowledge and understanding about the product

• They are highly trained, experienced and qualified in the specific area (Phd)

• For instance a veterinarian might be asked to evaluate a product for a pet

Questionnaires/Survey

• Used to gather quantitative data about feelings, opinions from a target marked.

• For instance, a survey might be sent out with strongly disagree = 1, strongly agree = 5