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Soul-Making
Deep process of self-expression through art, involving a transformation of the psyche.
art Fusion
Collaboration between artists and companies to create mutually beneficial products or campaigns.
Transcreation
Translation method involving recreation to resonate culturally and emotionally in the target market.
Hybrid
defined as having mixed origin that adds variety or complexity to a system.
Art Forms in the contemporary arts
explore the various media and techniques for innovation and experimentation in art creation.
hybridity
could mean the blurring of traditional distinct boundaries between artistic media such as painting, sculpture, film, performance, architecture, and dance
Levinson (1984)
hybrid art forms are not purely structural; they are primarily historical
Juxtaposition
(or addition)
simply joining two or more different products to present a larger, more complicated one; each component maintains its original identity
involves arts that explicitly use accompaniment and most multi- or mixed-media arts
Examples:
mime accompanied by flute
symphony plus light show
Synthesis
(or fusion)
all components modify each other so that each one loses some of its original identity
employs a certain amount of parity or symmetry of fusion
Example:
Wagnerian opera = symphonic sung drama (or dramatic song)
Concrete poetry = poem-picture (partly poetry, partly graphics)
Transformation
(or alteration)
one art is transformed is the direction of another
an unequal mixture of components so that the resulting hybrid maintains the identity of the dominant art form
Example:
kinetic sculpture (sculpture with movement related to dance)
Integrative
the image of richness and complexity; parts cooperate towards common end (e.g. Wagnerian Opera)
Disintegrative
rampant lack of coordination; cognitive overload (e.g. Einstein on the Beach)
Appropriation
the practice of creating a new work by taking a preexisting image or material from another source like book and combines it with new ones
found object
an existing object given a new identity as an artwork or part of an artwork
Appropriation artists
deliberately copy images to take possession of them in their art.
recontextualization
deliberate borrowing of an image for this new context
helps the artist comment on the image's original meaning and the viewer's association with either the original image or the real thing