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A comprehensive set of vocabulary flashcards covering key terms and concepts from the lecture on public speaking, ethics, audience analysis, organization, language, delivery, persuasion, special occasions, online speaking, and small-group communication.
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Speaker
The individual who delivers a message in the communication process.
Similarities between Conversation and Public Speaking
Organizing thoughts logically
Tailoring the message to the audience
Telling a story for maximum impact
Adapting to listener feedback
Differences between Conversation and Public Speaking
Public speaking is more highly structured
Requires more formal language
Requires a different method of delivery (clearer articulation, posture, gestures)
Message
The information or ideas conveyed by the speaker to the audience.
Channel
The medium through which a message travels (e.g., microphone, Zoom, voice).
Listener
The person or people who receive and process the speaker’s message.
Feedback
Verbal or non-verbal responses listeners send back to the speaker (nods, laughter, questions).
Interference
Anything (external or internal) that impedes the communication of a message.
Situation
The time and place in which speech communication occurs.
Frame of Reference
A listener’s combined knowledge, experience, goals, values, and attitudes that shape interpretation.
Ways to reduce nervousness
Acquire speaking experience
Prepare thoroughly
Think positively
Use the power of visualization
Know that most nervousness is not visible
Don’t expect perfection
Ethnocentrism
The belief that one’s own culture or group is superior to others.
Ethics
Standards of right and wrong that guide speakers to be honest, fair, and respectful.
Be courteous and attentive
Avoid prejudging the speaker
Maintain free and open expression of ideas
Abusive Language
Name-calling, stereotyping, or threats that violate ethical principles and alienate audiences.
Speaker and Listener
The two parties that share responsibility for ethical communication. ________ should be truthful and clear, while _________ should be respectful and open minded.
Global Plagiarism
Stealing an entire speech or text and presenting it as one’s own.
Patchwork Plagiarism
Stitching together material from several sources without proper citation.
Incremental Plagiarism
Failing to credit specific quotes or paraphrases taken from sources.
Listening
What employers rank as the most important communication skill for employees.
Obstacles to effective listening
Not concentrating
Listening too hard
Jumping to conclusions
Focusing on delivery or appearance
Appreciative Listening
Listening for enjoyment or pleasure, such as to music.
Empathic Listening
Listening to provide emotional support for a speaker.
Comprehensive Listening
Listening to understand a message’s content.
Critical Listening
Listening to evaluate a message and decide whether to accept or reject it.
Causes of Poor Listening
Spare “brain time” (thinking faster than people speak)
Distractions
Lack of effort
Prejudging speaker
Better Listening
Tips for this term include:
Take listening seriously
Be an active listener
Resist distractions
Don’t be diverted by delivery or appearance
Suspend judgment
Focus your listening
Develop strong note-taking skills
To inform
The first general purpose of public speaking - Increase aduience’s understanding
To persuade
The second general purpose of public speaking - Influence attitudes or actions
To entertain
The third general purpose of public speaking - amuse or engage an audience
Specific Purpose Statement
A single infinitive phrase that states what the speaker hopes to accomplish.
Central Idea
One complete sentence that summarizes the speech’s main points. Also called a thesis
Egocentrism
Audience tendency to focus on messages relevant to their own values and interests.
Identification
Creating a bond with listeners by highlighting shared values, goals, or experiences.
Audience-Centered
Tailoring every speech element to the audience’s needs, knowledge, and interests.
Demographic Audience Analysis
Examining characteristics such as age, gender, religion, and ethnicity of listeners.
Situational Audience Analysis
Assessing audience size, setting, and disposition toward topic, speaker, and occasion.
Fixed-Alternative Question
Survey item offering limited choices (e.g., yes / no / maybe).
Scale Question
Survey item asking for agreement along a continuum (e.g., strongly agree to strongly disagree).
Open-Ended Question
Survey item inviting respondents to answer in their own words.
Internet Source
Looking for the credibility of this term includes:
Authorship (Is the author qualified?)
Sponsorship (Is the site from a reputable organization?)
Recency (Is the information up to date?)
Periodical Database
Subscription service that indexes and provides access to magazines, journals, and newspapers.
Biased Source
Determined by checking the language used and whether multiple perspectives are included. Overly favors one side without evidence.
Citing Sources Orally
The name of the document or publication
The author or sponsoring organization
The qualifications of the author (if not obvious)
The date of the publication
Supporting Material
Examples: Clarify or reinforce ideas
Statistics: Quantify ideas, show magnitude
Testimony: Use expert or peer opinion for credibilityThe Art of Public Speak…
Staitstics
Tips for using __________:
Use reliable sources
Quantify ideas
Use sparingly
Explain and clarify them
Round off complicated numbers
Use visual aids if needed
Supporting Material
Uses:
Examples make ideas concrete and relatable
Statistics demonstrate scope and importance
Testimony adds credibility and perspective
Transition
A word or phrase that indicates a speaker has finished one thought and is moving to another (e.g., Now that we’ve covered…).
Signpost
A brief statement showing where a speaker is in the speech (e.g., “First,” “Next”).
Internal Preview
A statement in the body of a speech that details what the speaker will discuss next (e.g., Let’s look at three causes of…).
Internal Summary
A statement that recaps points already made before moving on. (e.g., So far we’ve explored…).
Chronological Order
Organizing main points in a time sequence (Good for informative speeches)
Spatial Order
Organizing points according to direction or physical location (e.g., top to bottom).
Causal Order
Organizing points to show cause-and-effect relationships.
Problem-Solution Order
Organizing points by describing a problem and offering a solution; common in persuasion.
Topical Order
Organizing points into logical, consistent subtopics or categories.
Introduction
Opening section designed to gain attention, reveal topic, establish credibility, and preview points.
Conclusion
Closing section that signals the end, reinforces the central idea, and leaves a lasting impression.
Relationship between Words and Thoughts.
Words are tools we use to shape and express thoughts. The meaning of a word depends on how the audience interprets it.
Denotative
The literal, dictionary definition of a word.
Connotative
The emotional or cultural associations a word evokes. (e.g., “school” = childhood, stress, opportunity)
Effective Language
Use language accurately
Use language clearly (avoid jargon or ambiguity)
Use language vividly (create mental images)
Use language appropriately to the occasion, audience, topic, and speaker
Inclusive Language
Avoid generic "he"
Avoid "man" when referring to both sexes
Avoid stereotyping jobs/social roles by gender
Use names groups use to identify themselves
Be respectful of gender identity, culture, and ability
Metaphor
Comparison without “like” or “as”.
Simile
Comparison using “like” or “as.”
Personification
Giving human qualities to nonhuman objects or ideas.
Parallelism
Repetition of a grammatical pattern for rhythm and emphasis.
Repetition
Restating key words or phrases to reinforce ideas.
Alliteration
Repetition of initial consonant sounds in nearby words.
Antithesis
Juxtaposition of contrasting ideas in a parallel structure.
Abstract Language
Words that refer to ideas or concepts rather than tangible objects (e.g., freedom, love).
Concrete Language
Words that refer to specific, tangible objects or experiences (e.g., spoon, dog, car).
Nonverbal Communication
Includes facial expressions, gestures, eye contact, posture, and movement
It affects how a message is received and interpreted
Must be consistent with verbal message to avoid confusion
Manuscript Delivery
Reading a speech word-for-word from a written text.
Memorized Delivery
Reciting a fully memorized speech without notes.
Impromptu Delivery
Speaking with little or no immediate preparation.
Extemporaneous Delivery
Carefully prepared and rehearsed speech delivered from brief notes or an outline.
Verbal Pause
Filler word such as “um” or “uh” that interrupts flow.
Articulation
Clarity in pronouncing speech sounds.
Pronunciation
Correctness in saying words according to accepted standards.
Visual Aid
Tips for this term include:
Clarify and reinforce ideas
Enhance understanding and retention
Add interest to your speech
Boost your speaker credibility
Helps to combat stage fright
Visual Aid Guidelines
Guidelines for this term include
Prepare them well in advance
Keep them simple and easy to read
Make sure they are large and clear enough
Use fonts, colors, and images that are readable and consistent
Display them only when discussing them
Explain them clearly
Talk to your audience, not the visual aid
Informative Speaking
Public speaking whose primary goal is to convey knowledge and understanding.
Object Speech
Informative speech focusing on tangible, visible items.
Process Speech
Informative speech explaining how something works or is done.
Event Speech
Informative speech describing past, present, or future happenings.
Concept Speech
Informative speech discussing ideas, theories, or beliefs.
Persuasion
The process of creating, reinforcing, or changing beliefs or actions.
Target Audience
The subgroup a speaker most wants to influence during a persuasive speech.
Question of Fact
Persuasive topic dealing with truth or falsity of an assertion (e.g., “Will the economy improve?”).
Question of Value
Persuasive topic dealing with the worth, morality, or rightness of an idea or action (e.g., “Is capital punishment ethical?”).
Question of Policy
Persuasive topic about whether a specific course of action should be taken.
Ethos
A speaker’s credibility and trustworthiness.
Pathos
Appeal to audience emotions.
Logos
Logical appeals based on evidence and reasoning.
Reasoning from Specific Instances
Drawing a general conclusion from particular facts or examples.
Reasoning from Principle
Applying a general principle to reach a specific conclusion.
Causal Reasoning
Establishing a cause-and-effect relationship between two events.
Analogical Reasoning
Inferring that what is true for one case is also true for a similar case.
Hasty Generalization
Fallacy of drawing a conclusion without sufficient evidence.
False Cause
Fallacy of assuming that because one event follows another, it caused it.