Public Relations Vocabulary and Key Terms

This flashcard set covers essential vocabulary and concepts from the lecture on Public Relations, including terminology for professional roles, communication strategies, and campaign tools.

PR strategy

A total plan used to achieve a specific goal within public relations.

Advocates

Publicists who act as representatives to protect the interests of their clients.

Effective communication

The means through which the public receives important messages.

Analyze

To examine survey results closely in order to determine their meaning.

Multicultural

A quality characterized by the involvement of people or speakers from many different countries.

Seniors

A target demographic category defined as anyone over $65$ years old.

Network

A group of people who work together and share information.

Marketing communications

The act of using media to spread or disseminate information to the public.

PR firm

A specialized company hired to help improve or manage a client's reputation.

Financial relations

A field of PR where publicists work to convince people to invest money in organizations.

Events management department

The division of an organization responsible for planning activities such as picnics or local gatherings.

Corporate reputation

The overall image of a company, which can be negatively affected by bad publicity.

Timely

A characteristic of a message delivered at a time when people are most likely to care about it.

Endorsements

Support or promotion provided for products, often by famous actors.

Publicists

Professionals who manage the dissemination of information and develop strategies to make clients look their best.

Mutually beneficial

A situation, such as good communication, that provides advantages to both the organization and the public.

Deliberate messages

Specific communications chosen carefully to promote a positive image.

Word of mouth

A method of spreading views or information through informal communication, often generated by events like fundraising dinners.

Press conference

A media event, often announced by a news release, where reporters from local media gather to receive information.

News release

A carefully planned announcement used to notify the media about an upcoming event or news items.

Internet presence

The visibility or reputation of an individual or organization on the web, often improved by online articles.

Public relations (PR)

The practice of managing and disseminating information from an individual or organization to the public to influence their perception.

Media coverage

The attention or reporting an entity receives in print or online through news outlets.