ASCH (1955) - CONFORMITY

What is the Asch (1955) study related to conformity?

The Asch study on conformity, conducted by Solomon Asch in 1955, tested the effects of group pressure on individuals' willingness to conform to the majority opinion.

What method did Asch use in his conformity experiments?

Asch used a line judgment task where participants were asked to compare the lengths of lines and state which line matched the length of a standard line, while being influenced by a group of confederates giving incorrect answers.

What were the main findings of the study?

Asch found that individuals conformed to the incorrect majority answer about 76% of the time, indicating the strong impact of group pressure on individual judgement.

What factors influenced conformity in Asch's experiments?

Conformity was influenced by group size, unanimity of the group, and the individual's confidence in their own judgment.