Innovation Trigger: early media attention and hype
Peak of Inflated
Expectations: more adoption, expectations begin to exceed reality, expectations drive stock higher than realistic value
Trough of Disillusionment: reality happens, impatience, consolidation (companies bought out or merged)
Slope of Enlightenment: early adopters have learned, more realistic views/expectations
Plateau of Productivity: proven benefits, everyone's using it, broader adoption, maturity