environmental forces in marketing

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Last updated 3:05 PM on 9/16/26
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10 Terms

1
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which force is effected as

  • demographic shifts

  • cultural changes


social

2
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Which is effected by:

  • macroeconomic conditions

  • consumer income


economic

3
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which is effected by:

  • changing technology

  • technology’s impact on consumers value

  • technology-enabled data analytics


technological

4
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which is effected by:

  • alternative forms of competition

  • small businesses


competitive

5
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which is effected by:

  • laws protecting competition

  • laws affecting marketing mix actions

  • self-regulation


regulatory

6
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which two factors most effect the suppliers?

social and economic

7
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which force mainly effects mainly the organization?

technology

8
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which forces effect mainly the consumer?

competitive and regulatory

9
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what are the 5 environmental forces?

social, economic, technological, competitive, and regulatory

10
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what is an environmental force?

the internal and external factors that shape a company's ability to build and maintain successful relationships with customers