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Define hypothesis
A precise and testable statement made at the start of the study, clearly stating the relationship between variables
Define aim
A general statement covering the topic/theory that will be investigated that identifies the purpose of research
What is a one-tailed hypothesis also known as?
A directional hypothesis
What is a two-tailed hypothesis also known as?
A non-directional hypothesis
Describe a directional hypothesis
Predicts the direction of the difference in conditions ie. states that one condition will out-perform the other
Describe a non-directional hypothesis
Does not predict the direction of the difference in conditions ie. it simply precious that a difference will be shown
Describe a null hypothesis
The idea that the IV will not affect the DV
Null hypothesis wording
There will be no significant difference across conditions
Describe a lab experiment
Conducted under controlled conditions, researchers deliberately change the IV to see its effect on the DV
Give the strengths of using lab experiments
Can establish cause + effect relationship between IV and DV - high internal validity
Use of standardised procedure - research is replicable
Control over extraneous variables
Give the limitations of using a lab experiment
Lacks ecological validity - due to use of artificial tasks so difficult to generalise findings
Demand characteristics may limit generalisability of findings which lowers the external validity of the study
Describe a field experiment
Carried out in a natural setting, in which the researchers manipulate the IV to see its effect on the DV
Give the strengths of using a field experiment
Degree of artificiality is reduced making participants act more naturally, making them high in external validity
Participants less likely to experience demand characteristics due to relaxed environment which increases validity
Give the weaknesses of using field experiments
Less control so extraneous variables more likely to interfere reducing the reliability
Describe a quasi experiment
Doesn’t manipulate IV, uses naturally occurring phenomena eg. performance of girls compared to boys in a test of emotional intelligence
Give the strengths of using quasi experiment
Results in high external validity due to lack of manipulation of IV
Can be replicated with participants that match the original sample in terms of demographics
Give the limitations of using quasi experiments
Participant variables as participants cannot be randomly allocated to conditions, making it difficult to determine causality - reduces reliability
Lacks internal validity as there could be other factors that could explain the results
What is a pilot study?
A small scale trial that are run to test some of all aspects of the proposed investigation
When and why are pilot studies conducted?
Before the research, to identify any issues which could arise/cause problems further down the line
Give some examples of problems that could be identified by by pilot studies
Ethical issues, feasibility issues, if it is unreliable or invalid
Describe an independent groups design
Participants only experience one condition of the IV
Give the strengths of using an independent groups design
Demand characteristics unlikely to act as confounding variables as people taking part in only one conditions means they are less likely to guess aim of the study
Eliminates order effects as participants will not become tired, bored or overly practiced at the task
Give the limitations of using an independent groups design
Participant variables may affect validity of findings, as if more ppts. with particular characteristics are all randomly allocated to one conditions - presents an unfair playing field as not true measure of IV’s effect on DV
More participants needed may be impractical and lead to smaller sample size
Describe a repeated measures design
Participants experience all conditions of the IV
Which experimental designs generate related data?
Repeated measures and matched pairs
Which experimental design generates unrelated data?
Independent groups
Give the strengths of a repeated measures design
Participant variables not an issue as each ppt’s performance is measured against their own in the other condition
Fewer participants needed so less problematic for research to find sufficient participants willing to take part
Give the limitations of a repeated measures design
Demand characteristics may become a confounding variables as ppts may guess the aim and act accordingly, reducing internal validity
Order effects may arise if not controlled for which lowers the validity, as researchers cannot be sure that the IV has affected the DV or that results were due to other factors
Describe a matched pairs design
Participants are matched based on specific characteristics or variables that are importante for the research they are taking part in
Give the strengths of using a matched pairs design
Almost factors out individual differences as a confounding variable
Reduced demand characteristics as participants only take part in one condition so less likely to guess aim of study
Give the limitations of using a matched pairs design
Matching is difficult and time consuming and it’s often impossible to matched participants across all criteria, even well-matched participants can have different levels of motivation, skill or ability
If one person drops out, researcher has to find someone very similar to replace them which is problematic and could slow down research cycle, and funding for research could be removed if there is a timeline involved
What is an independent variable?
Only variable that should be changed or manipulated throughout an experiment
What is a dependent variable?
Factor which is measured in the study to assess the effect of the IV
What is an extraneous variable?
Any factors that intrude upon and adversely affect the DV that are not the IV
What is a confounding variable?
Unmeasured third variable that influences both the IV and DV, must be correlated with IV and causally related to DV
define operationalisation
turning abstract concepts into measurable observations eg, operationally defining social anxiety in terms of self-rating scores, behavioural avoidance of crowded places or physical anxiety symptoms in social situations
how would you operationalise the IV?
need to set up and define each condition so it is clear that a difference between the conditions is being investigated
how would you operationalise the DV?
need to design a procedure which enables relevant and appropriate data to be recorded per participant with no ambiguity involved
what are demand characteristics?
cues or signals in an experimental setting that hint to the participants about the experimenter’s expectations or aim of the research, that may cause them to subsequently change their behaviour
describe how you could deal with demand characteristics
use a double-blind procedure
describe how you would carry out a single-blind procedure
participants should not know which condition they have been assigned to, so they are not able to respond accordingly
what are investigator effects?
when the researcher’s presence/behaviour interferes with the research process and becomes a source of bias
give some examples of investigator effects
tone of voice, age, gender (they can all influence how participants interact and react to them)
describe how you could deal with investigator effects
use a double-blind procedure
describe how you would carry out a double-blind procedure
both researcher and participants do not know which condition each participant has been assigned to, so that the researcher is not able to exercise any forms of bias during procedure/when analysing results
define randomisation
the process of introducing randomness or variability into a system or experiment in order to eliminate bias
give an example of randomisation
random allocation of participants across different conditions
define standardisation
using the same formalised procedure and instructions for all participants so that an identical procedure is set up
what does standardisation allow research to do?
be replicable (making it reliable)
describe random allocation
assigning participants to conditions at random eg. pulling names out of a hat
define counterbalancing
a technique used to deal with order affects when using a repeated measures design
describe how you would carry out counterbalancing
participant sample is divided in half, with one half completing the 2 conditions in one order, and the other half completing conditions in the reverse order
Define a population
An entire group of people with specified characteristics
Define a representative sample
A subset of the target group with a similar distribution of relevant characteristics, allowing us to generalise from the sample to the target group with some justification
Describe random sampling and how it could be done
method that gives every member of the target group an equal chance of being selected for the sample
eg, by assigning a number to each member, and then selecting from the pool using a random number generator
Give the strengths of random sampling
Since each member has the same probability of being selected, there is a reasonable chance of achieving a representative sample
Give the weaknesses of random sampling
Can be impractical to use a completely random technique eg, target group may be too large to assign numbers to
Small minority groups within target population may distort results
Describe systematic sampling and how it could be done
Researchers select members of the population at regular intervals determined in advance
eg, every 4th person from a list
Give the strength of systematic sampling
Assuming the list order has been randomised, gives an unbiased chance of gaining a representative sample
Give the weakness of systematic sampling
If list assembled wasn’t random, bias may be present eg, if every 4th person in list was male, you would only have males in your sample
Describe stratified sampling and how it could be done
The target group is divided into sections, each showing a key characteristic that should be present in the final sample, then each of those sections is from randomly (sample should contain members from each key characteristic in a proportion representative of the target population)
Give the strengths of stratified sampling
Populatiom should be highly representative of the target population and we can generalise from results obtained
Give the weaknesses of stratified sampling
Would be extremely time-consuming and difficult to do
Care just be taken to ensure each key characteristic present in the population is selected across strata, otherwise this will design a biased sample
Describe opportunity sampling and how it could be done
Participants who are both accessible and willing to take part are targeted
eg, selecting a sample of students from those coming out of the library
Describe the strength of opportunity sampling
Easy and inexpensive
Describe the weakness of opportunity sample
Consequent sample may not be representative as it could be subject to bias eg, students at library may all be more academically inclined than a typical student
Describe volunteer sampling
Participants self-select to become part of a study, because they volunteer when asked or respond to an advert
eg, via an online advert or poster
Give the strengths of volunteer sampling
Can achieve a large sample size through reaching a wide audience, for example with online adverts
Give the weakness of volunteer sampling
Those who respond to the call for volunteers may all display the same characteristics (such as being more trusting or cooperative than those who did not apply) thus increasing the chances of yielding an unrepresentative sample