Studied by 3 people
Applied Research
Research conducted to solve problems
Interpretation
Explaining the information so that it has meaning and drawing conclusions that relate to the defined marketing research problem
Marketing Intelligence
Information gathered about competitors
Marketing Plan
A precisely written document that describes the tactics and strategies that will be used to market the product or service
Mass Market
Broad group of customers
Mission Statement
Identifies the nature of the business and the reason it exists
Product Portfolio
All the products a company has available for customers at any one time
Strategies
The processes by which tactics are implemented
Tactic
The way a product or service is differentiated in the minds of customers from other competing products or services
Test Marketing
The sales potential for a new product is tried in a regional, or otherwise small, market prior to its final release nationwide and/or worldwide
Touchpoints
The points at which the business makes contact with customers, including web site visits, e-mails, phone calls, advertisements, and one-on-one sales pitches
Trade Shows
Major events where people in a related industry meet to show their products, exchange ideas, and learn about the latest trends
A product portfolio is
all the products a company has available for customers at any one time
