Explaining the information so that it has meaning and drawing conclusions that relate to the defined marketing research problem
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Marketing Intelligence
Information gathered about competitors
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Marketing Plan
A precisely written document that describes the tactics and strategies that will be used to market the product or service
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5
Mass Market
Broad group of customers
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Mission Statement
Identifies the nature of the business and the reason it exists
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Product Portfolio
All the products a company has available for customers at any one time
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Strategies
The processes by which tactics are implemented
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Tactic
The way a product or service is differentiated in the minds of customers from other competing products or services
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Test Marketing
The sales potential for a new product is tried in a regional, or otherwise small, market prior to its final release nationwide and/or worldwide
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Touchpoints
The points at which the business makes contact with customers, including web site visits, e-mails, phone calls, advertisements, and one-on-one sales pitches
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Trade Shows
Major events where people in a related industry meet to show their products, exchange ideas, and learn about the latest trends
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13
A product portfolio is
all the products a company has available for customers at any one time
Studied by 3 people
