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Wilhelm Wundt
Founded the first psychology laboratory in 1879 and is known as the 'father of psychology.'
Introspection
The examination of one's own thoughts.
Edward Titchener
Created Structuralism and focused on breaking consciousness into basic parts.
Structuralism
The study of the structure of conscious experience.
William James
Created Functionalism and studied how behaviors help people adapt.
Functionalism
Mental processes exist because they help survival.
Psychoanalytic Psychology
A theory founded by Sigmund Freud that suggests unconscious thoughts affect behavior.
Sigmund Freud
Created Psychoanalysis and developed concepts like Id, Ego, Superego, defense mechanisms, and psychosexual stages.
Collective Unconscious
A concept developed by Carl Jung that includes shared memories and archetypes.
Inferiority Complex
An idea developed by Alfred Adler stressing feelings of inadequacy.
Karen Horney
Challenged Freud’s theories about women and focused on anxiety and relationships.
Erik Erikson
Developed Psychosocial Stages of Development.
Psychosocial Theory
Personality develops through social conflicts across life.
Ivan Pavlov
Discovered Classical Conditioning using dogs.
Classical Conditioning
Learning through association.
John B. Watson
Founded Behaviorism and studied observable behavior only.
Behaviorism
Psychology should study behavior, not thoughts.
B. F. Skinner
Developed Operant Conditioning.
Operant Conditioning
Learning through rewards and punishments.
Edward Thorndike
Created the Law of Effect.
Law of Effect
Behaviors followed by good outcomes repeat.
Albert Bandura
Developed Social Learning Theory and is famous for the Bobo doll experiment.
Social Learning Theory
People learn by observing others.
Abraham Maslow
Created the Hierarchy of Needs.
Hierarchy of Needs
People must satisfy basic needs before reaching self-actualization.
Carl Rogers
Developed Client-Centered Therapy and emphasized unconditional positive regard.
Humanistic Theory
Focuses on growth, free will, and self-improvement.
Jean Piaget
Created stages of cognitive development in children.
Lev Vygotsky
Believed learning happens through social interaction.
Noam Chomsky
Proposed that humans are born with language abilities.
George A. Miller
Proposed that short-term memory holds about 7 items.
Cognitive Theory
Thoughts affect behavior and emotions.
Roger Sperry
Studied split-brain patients.
Paul Broca
Identified Broca’s area for speech production.
Carl Wernicke
Identified Wernicke’s area for language understanding.
Donald Hebb
Formulated the idea that 'neurons that fire together wire together.'
Alfred Binet
Developed the first IQ test.
Charles Spearman
Proposed general intelligence (g factor).
Howard Gardner
Developed Multiple Intelligences Theory.
Multiple Intelligences Theory
Intelligence exists in many forms.
Robert Sternberg
Created Triarchic Theory of Intelligence.
Triarchic Theory
Intelligence includes analytical, creative, and practical components.
Hermann Ebbinghaus
Studied memory and forgetting.
Elizabeth Loftus
Studied misinformation and false memories.
Harry Harlow
Conducted monkey experiments that showed the importance of comfort.
Mary Ainsworth
Developed attachment styles using the Strange Situation experiment.
John Bowlby
Developed Attachment Theory.
Attachment Theory
Early relationships shape future relationships.
Lawrence Kohlberg
Developed stages of moral development.
Carol Gilligan
Criticized Kohlberg for gender bias.
Solomon Asch
Studied conformity.
Stanley Milgram
Conducted obedience experiments.
Philip Zimbardo
Conducted the Stanford Prison Experiment.
Leon Festinger
Developed Cognitive Dissonance Theory.
Cognitive Dissonance
Discomfort from conflicting beliefs and actions.
William James & Carl Lange
Developed James-Lange Theory.
James-Lange Theory
Physical arousal causes emotion.
Walter Cannon & Philip Bard
Developed Cannon-Bard Theory.
Cannon-Bard Theory
Emotion and arousal happen at the same time.
Stanley Schachter & Jerome Singer
Developed Two-Factor Theory.
Two-Factor Theory
Emotion = physical arousal + cognitive label.