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Consumer’s willingness to pay
The maximum price a buyer will pay for a good.
Individual consumer surplus
Difference between what a buyer is willing to pay and what they actually pay.
Total consumer surplus
Sum of all consumer surpluses; area below demand and above price.
Producer surplus
Difference between price received and cost of production.
Individual producer surplus
Net gain to an individual seller; price minus cost.
Total producer surplus
Area above supply and below market price.
Total surplus
Sum of consumer and producer surplus; total gains from trade.
Efficiency of markets
Markets are efficient when total surplus is maximized.
Property rights
Owner’s rights to control, use, and transfer a resource or good.
Economic signal
Information that helps people make better decisions; prices are key signals.
Market failure
Occurs when a market is inefficient and fails to maximize total surplus.
Causes of market failure
Market power, externalities, public goods, and imperfect information.
Q: What does consumer surplus measure?
Benefit consumers receive from paying less than they’re willing to pay.
Q: What does producer surplus measure?
Benefit producers receive from selling above cost.
Q: What does total surplus measure?
Total net benefit to society from production and consumption.