when researchers wrongly assume findings about one group can be applied to everyone
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ethnocentrism
when psychological researchers assume that their cultural practice is the correct one and others are therefore wrong
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3
cultural relativism
The ability to correct one’s ethnocentrism
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4
etic approach
Looking across cultures to identify universal behaviours
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5
emic approach
Identifying culturally specific behaviours
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Alpha bias
when researchers put too much emphasis on the the differences between men and women
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7
Beta bias
when researchers minimise the differences between men and women. Leads to Androcentrism
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8
androcentrism
where the male perspective is seen as right/normal, which in turn makes the female perspective abnormal
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9
alpha bias study
Freud’s theory of Penis Envy
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10
beta bias study
The Stanford prison experiment. 24 participants, all male, generalised to all prisoners including female.
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gender bias studies
Stanford Prison Experiment (Beta Bias)
Freud's theory of Penis Envy (Alpha bias)
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cultural bias study
stanford prison experiment (all european except one hispanic)
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Freud's Theory of Penis Envy
In this theory, girls must resolve a sexual conflict that they must resolve during their stages of development and learning. This causes them to be envious of boys as they wish they had a penis. This is a clear example of alpha bias because Freud placed heavy emphasis on the stark difference between a girl’s anatomy compared to a boy’s anatomy.
Studied by 12 people
Note 
Flashcard (27)