Define Qualitative Research
collecting and analyzing non-numerical data
Define Quantitative Reseach
collecting and analyzing numerical data
Define Case Studies
detailed analysis of an area of interest to produce case-dependent knowledge— can be in-depth study of an individual or small group
Define Naturalistic Observations
observations of naturally occurring behavior in a natural setting— observations may be participant or non-participant observations
Define Interviews
method that relies on asking questions to collect data, involves 2+ people, interviewer asks questions
Define Experiments
have one clear independent and dependent variable with all other factors being controlled as far as possible— there may only be two conditions for independent variable: one is the control, and the other is the test condition
Define Field Experiments
researcher manipulates independent variables but conducts experiment in a real-life environment; extraneous variables cannot be controlled
Define Quasi-experiments
participants are grouped based on a characterstic of interest, otherwise still ran as an experiment
Define Natural Experiments
researchers find naturally occurring variables and study them
Define Correlation Research
study with focus on two variables, however they are not dependent/independent variables— instead hypothesis is based on co-variables not cause and effect
Explain the types of Interviews
Unstructured/Narrative: most flexible, questions presented are not set and interview is based on participant’s previous answers
Semi-structured: questions are asked in a predetermined thematic framework, but questions are not in a set order or phrasing
Focus Group: group interview involving a small number of demographic related participants
Compare and contrast quantitative and qualitative research
quantitative research focuses on numerical data to predict/describe/control variables whereas qualitative research focuses on non-numerical data to understand concepts/experiences
Define Triangulation
use of multiple sources and studies to study a phenomenon— done to overcome biases or limitations
Define Matched Pair Designs
randomly assign one of a pair to either the control or experimental group
Define independent samples/independent measures design
uses two separate groups of participants— example: one group is assigned to control, and the other to the experimental condition
Define Repeated Measures
exposes participants to each condition making up the independent variable
Define Method Triangulation
theory investigated using variety of experimental and non-experimental methods
Define Time Triangulation
research gathered during one specific time period may be popular for specific time periods (i.e. cross-sectional and/or longitudinal)
Define Cross-sectional Triangulation
data gathered at one time
Define Combined Levels Triangulation
individual, group, or larger collective/organizational level (ex. society)
Define Longitudinal Data Triangulation
data gathered over time
Define Observer Triangulation
narratives, special kinds of stories
Define Theory Triangulation
Two similar theories have support or 2+ theories are combined to create another theory
Define Space Triangulation
cross-cultural verification of a theory
Advantages of Triangulation
reduces experimenter bias
gives broader/more complex causation model of behavior
reduces method-bound theories
reduces culture-bound theories
Define Representative sampling
selection of a subsample of a group to represent a larger population
Define Nonrepresentative Sampling
Sample does not accurately reflect population or target audience, can introduce errors into the study
What are Strengths of Representative Sampling?
researcher involvement
rich data collection
detailed accounts
ambiguities/contradictions that reflect society
What are Weaknesses of Representative Sampling?
time-consuming
costly
open to interpretation
fewer participants studied
subjective data
Define Simple Random Sampling
all participants have an equal chance of being selected
Define Stratified Random Sampling
target population is divided into proportional chunks
Define Opportunity Sampling
participants selected based on availability and access
Define Purposive Sampling
participants selected for a purpose
Define Theoretical Sampling
participants selected based on potential contribution to theoretical concepts
What takes place Before an Interview?
how to act as an interviewer
how to direct interview
consider ethical questions/issues
potential for demand characteristics
What takes place During an Interview?
creating/maintaining good relationships w/ participants
consideration of impact to participants
think about staging process
empathy vs overly involved with participant
managing of sensitive issues with sensitivity/emotional responses
What takes place After an Interview?
transcription of interview (both traditional and post-modern)
ensure end of interview goes smoothly
inform participant data can be withdrawn if desired